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Advertising creative specs

Recommendations and requirements for hyper-local ads that turn neighbors into customers.

Ad types and placement

Ad specs
Headline: 70 characters
Photo:
- ratio: 1:1
- file type: jpg or png
- file size: 30 MB max
- resolution: 1080 x 1080
Call-to-action: select from pulldown
Newsfeed
Headline: 70 characters
Photo
- ratio: 2:1
- file type: jpg or png
- file size: 30 MB max
- resolution: 1080 x 540
Call-to-action: select from pulldown

Pro Tip: Make sure to add a business logo to your page, as this will show in any content you create including ads
Newsfeed
Questions:
  • Select 3-10 questions
    (ad will show 3 at a time)
  • For best results, we recommend customizing your own
  • Custom questions must be 80 characters or less

Your headline, photo and call-to-action will be automatically formatted into ads that will show across 3 different areas of Nextdoor.

Newsfeed

The main feed where neighbors view posts and content from their area.

For Sale

A marketplace where neighbors buy, sell or give away items.

Right Hand Rail

The area to the right of the main feed on desktop devices that contains additional content for neighbors.

Newsfeed

The main feed where neighbors view posts and content from their area.

For Sale

A marketplace where neighbors buy, sell or give away items.

Right Hand Rail

The area to the right of the main feed on desktop devices that contains additional content for neighbors.

Creative best practices

Keep it short:

Descriptions should be concise, compelling, and conversational. Write as if you’re speaking to a member of your own community.

Stay close to home:

Tailor ad messages and photography to popular conversation topics on Nextdoor: home, family, and community.

Keep it real:

Feature high-quality images of your products, services, or store in a setting neighbors can relate to.

More photos, less text:

Lifestyle photography performs better than images with words on them. Save text for the description.

Don’t blend in:

Grab neighbors’ attention with bold, colorful photography. Avoid photos with white edges that blend into the white background of the website and app.

Creative best practices

Keep it short:

Add a concise 1-2 sentences detailing your offer.

Keep it real:

Feature a high-quality photo that relates to your offer.

Creative best practices

Customize your questions:

For best results, we recommend customizing the questions in your ad to most accurately reflect your business.

Grow your business with Nextdoor Ads

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