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Local Business Guide to the Holidays

Connect with holiday shoppers with Nextdoor’s small business tools

Make it easy to find your business

With over 90% of US customers shopping more online and less in person during the holidays*, reaching them digitally is crucial. Create a free online presence with a Nextdoor Business Page to make it easy for your neighbors to find you. Update your address, special hours, holiday gift card, takeout, and delivery options so customers know how they can reach and support your business.

Create free Business Post

Get the word out to locals

66% of people who plan to shop this holiday season say they will shop more at local small businesses.** With free Business Posts, engage with customers new and loyal that live nearby. Let them know how you’re ensuring a safe holiday shopping/dining experience, if you are open during special hours, or if you are in need of seasonal hiring help from the local community.

Claim free Business Page

Boost in-store and online traffic

88% of Nextdoor neighbors shop at a local business at least once a week^. Whether you sell online, in-person, or both, attract local shoppers and maximize your sales with Local Deals. Advertise a holiday promotion like a % off sale, free gift wrapping or local deliveries, or drive traffic to your temporary holiday pop-up location in the neighborhood.

Create Local Deal ad

Stay top-of-mind all season long

For businesses looking to differentiate themselves and break through the holiday noise, grow your brand exposure as a Neighborhood Sponsor. Get your name out and connect with your community during the winter season via premium ads and Business Posts. Grab your neighbors' attention with tips and advice on how you can serve them over the holidays or interact with them by answering their questions and sharing holiday excitement.

Get Neighborhood Sponsorship

Resources to prepare your business for the holidays

“We’ve had a really good experience with Nextdoor Local Deals. The quality of jobs we get from neighbors on Nextdoor is very high, and it’s been helpful to get the word out into local neighborhoods.”

-Gallagher’s Rug & Carpet Care, Portland, OR

“Getting the information to the people who can most benefit from our restaurant being open – our local customers – has been so important throughout this crisis. Thanks to our communication via Nextdoor, the local community has supported us and kept us in business.”

-Z&Y Restaurant, San Francisco, CA

“Communities support community businesses. I love getting to use Nextdoor to build surrounding communities of customers who may become my regular customers.”

-Delights by Dawn, Atlanta, CA

“I needed to reach people in a small geographic area to reasonably handle [demand for] by myself. Nextdoor just made sense.”

-Sweet Alchemy Ice Creamery, Seattle, WA

Turn neighbors into customers this holiday shopping season


shop at a local business at least once a week


increase in conversations about helping local businesses


plan to frequent a local business more after the crises

*Deal Aid COVID-19 & 2020 Holiday Shopping Season Study, ** Visa Back to Business Study, 2020, ^ Nextdoor US member survey, 2020

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