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Nextdoor vs. Other Digital Advertising Options

Reach
Creative
Audience
Targeting

Nextdoor Ads Manager

  • Real People
  • Automatically personalize your copy
  • 1 in 3 households is on Nextdoor
  • Advanced targeting options (household income, homeownership, interests, more)

Other Digital Advertising

  • Bots
  • Little to no personalization
  • Varies by platform
  • Less control over who sees your ads

Nextdoor vs. Other Digital Advertising Options

Reach


  • Reach real people
  • Nextdoor neighbors are verified by address


Other Digital Advertising:
✕ Impressions sent to the wrong people

Personalization

  • Personalize your ads to any city or neighborhood instantly


Other Digital Advertising:
✕ Little to no personalization options

Audience

  • 1 in 3 US households is on Nextdoor
  • 90% of neighbors on the platform are the joint or sole household purchase decision maker
  • $90k median income


Other Digital Advertising:
✕ Impressions sent to bots and the wrong audience

Targeting

  • Advanced demographic targeting options
  • Household income targeting
  • Homeownership targeting
  • and more!


Other Digital Advertising:
✕ Basic demographic targeting

Local Ads Campaign

Reach neighbors in your area

​​Turn neighbors into customers with Nextdoor Ads built for small businesses with big goals. Local business tools make it fast and easy to advertise locally.

Track your success using the mobile dashboard.

Start a Local Campaign
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National Ads Campaign

Drive sales with advanced targeting

Nextdoor Ads Manager is a professional tool for running advanced campaigns. Reach neighbors based on homeownership, household income, gender, age, and more.

Track conversions with our pixel.

Start a National Campaign
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Why Advertisers Choose Nextdooor

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1 in 3

households in the US are on the platform

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90%+

of Nextdoor neighbors are the main or joint shopper at home

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77%

are homeowners

*GWI, GWI USA Q1-Q4 2022, internet users aged 16+, Nextdoor Internal Data

Case Studies and Success Stories

The Farmer's Dog scaled their program spend by over 380% and achieved a CPA 33% below their benchmark.
The Farmer's Dog
Through the Nextdoor pixel, Home Chef saw their average newsfeed campaign CPA decrease by 25%.
Home Chef