While working in a large firm has its benefits, it can be exciting to take the entrepreneurial route and open your own law office, especially one that serves a local community. Being an owner of a private practice gives you the freedom to choose your specialty, hours, rates, your team, and your clients. x
This guide to opening your own law firm will detail how to start a private practice where you live.
Step one is to develop a business plan for your practice, which should include:
Your finances are a crucial piece to your business plan, which should detail how much it will cost to open your firm, your monthly operating expenses, and your profit projections.
When opening a private practice, you’ll want it to be centered around the type of law you’ve worked in or have expertise in. The following fields are common for private practices or small firms:
While you may specialize in one area, your partners or other associates may offer other expertise, which will only make your offerings as a private practice stronger.
In the legal world, a common approach is to include your and your partners’ surnames in the name of your practice, think: “Smith & Ali Law.” This is also a great way to create name recognition in your community.
Your firm’s name can also include your area of expertise, which could make you more searchable. Take Leigh & Dougherty Family Law in Albuquerque, NM, for example, which combines attorneys’ Tiffany Oliver Leigh and Kymberleigh Dougherty’s surnames with their specialty.
For most businesses, including your new law practice, it’s essential to separate your personal identity from your firm with a legal entity. Depending on your expertise, it may be worth consulting with a business lawyer and an accountant when determining which type of entity to form.
Some of the most popular options for individuals or small groups are:
Once you’ve formed an entity, you will apply for an Employer Identification Number (EIN). Even if you plan to work solo, having an EIN makes it easier to open a business bank account and hire.
When you’re employed at a large firm, your focus is solely on practicing law; when you open a private practice, you take on or delegate all the responsibilities, including:
Although the rise of remote work has made it possible to work as a lawyer without a physical office space, you may want a brick-and-mortar location.
Having a real-world office not only gives you a place to meet with your team and your clients, it also makes it easier for potential clients to find you when searching for local law firms. Google uses “distance from user” as a factor when showing search results.
While law firms may not be as likely to receive walk-in traffic compared to other businesses, your signage will still help with brand awareness.
Make word-of-mouth business easier to grow with a professional online presence. You’ll need social media and a website to get the word out to neighbors, plus a consistent voice that speaks to clients seamlessly everywhere.
Consider investing in the help of a graphic designer and web developer to launch a professional website that goes in-depth on your team, experience, and services. Magdalena Law Group in San Jose, CA, has a site that’s easy to navigate, makes contact information accessible, has photos of team members, and client testimonials.
Create a profile on relevant social media platforms, like LinkedIn and Nextdoor. While you may need creative support for your website, you’ll be able to get a free Business Page on Nextdoor in minutes. There, you unlock an instant following of your most valuable clients, neighbors, and can reach those closest to you with free posts. Include the most important information from your website — story, services, testimonials, and contact — so you make the best first impression wherever your future clients initially come into contact with you.
Once you have your online presence up and running, start building your client base. This can include:
With Nextdoor, you can establish your presence as a new local private practice, share your legal expertise, and reach potential clients in your community. With instant access to local businesses and neighbors, you can develop a dedicated client base from day one with your free Business Page.
Define what local means for you, with advertising tools that help you get your name in specific ZIP codes or a 30-mile radius around your business. In no time, you can build a thriving private law practice that allows you to help as many neighbors as possible.