Orthodontist marketing tips every local practice needs
As an orthodontist, it’s your job to help make neighbors in your area smile. More business for you, means more smiles in your area.
If you are starting a dental practice and want to grow your client base, start by building your orthodontist marketing strategy.
Marketing is more than advertising; —it’s the process of communicating your value to new and existing clients. Everything from handing out business cards to reaching neighbors with regular posts on Nextdoor can help boost your local business.
With holistic marketing in mind, try these 8 orthodontist marketing tips for you and your practice
Before you put yourself out there, you need to understand how your business is represented and communicates with your audience.
Many local business owners find it helpful to begin a brand brainstorming session thinking about the big picture of what you want your business to accomplish and why. Consider listing ideas for-
Exploring these concepts, look for patterns as you define a “North Star” that will guide all your business and marketing decisions
While your vision and values can be strictly internal, you can also share them with your clients. That’s what the team at Lathrop Family Orthodontics in Portland, OR, did. The local orthodontic practice created an “Our Philosophy” page on their website that tells clients who they are and their commitment to patients
Visual brand elements you need include:
Consider partnering with a local agency or designer for professional branding that grows along with your practice
No orthodontist’s marketing plan is complete without market research. Now that you know what your dental practice represents, you known who you want to reach. To determine your target market, think about your ideal orthodontic patient and list the following info
Crafting effective messaging and digital marketing will be with your future patients in focus.
With what to say and who your audience is it’s time to say it. Every local orthodontist should consider creating a website.
A digital option for booking can help increase appointment by making booking the experience as straightforward as possible. Windy City Orthodontics in Chicago, IL added a live chat feature to their website, making it easy for orthodontic patients to schedule appointments, ask questions, and more.
A professional, easy-to-navigate website will help your orthodontics practice make a strong first impression. Keep building trust in your practice and with your community with a digital presence that extends to social media networks future patients frequent.
Positive reviews from past clients or before and after photos of your best dental work can help get the word out about you and your practice. When prospective patients see that others have had a phenomenal experience with you, they may be more likely to book with you. More than 70% of people look to online reviews before committing to a healthcare provider, and 76% of neighbors have been influenced by a recommendation they saw on Nextdoor.
So, how do you collect recommendations from satisfied patients? Consider:
Once you have glowing reviews and permission to share them, do so on your website and social media. Respond to recommendations on Nextdoor and post to your feed for neighbors to see what other local patients have to say.
Orthodontic work can be an investment for patients with or without insurance. Free consultations make your services more accessible to prospective patients.
Owasso Orthodontics, —a small-scale practice based in Owasso, OK draws in new clients with keeping a “Complimentary Consultation” button at the top of their site.
Moody Orthodontics in Austin, TX, even offers virtual consultations with a few selfies to receive recommended services.
Offering a complimentary consultation is another way to help prospective patients get to know you and your orthodontics office. Tell neighbors about this option in a free post on Nextdoor or in an ad campaign to ZIP codes you want to reach.
Patients will often visit an orthodontist at the recommendation of their general dentist. Become a go-to local orthodontist in your area through building relationships with dentists in your community.
You may be able to connect with dentists and other orthodontists by:
By following tips above, you also help your orthodontic practice make a good first impression with other dental professionals.
Even taking small steps to establish and improve your digital marketing can bring big results to your dental practice.
Start your orthodontics marketing locally, where most of your patients will be.
With Nextdoor, local marketing and advertising is easy for neighborhood businesses. When you claim your free Nextdoor Business Page, you instantly become a part of network of engaged neighbors. You’ll have a hyperlocal platform to tell your story, provide expert advice to new and existing patients, and gather recommendations from your top supporters.
Nextdoor Ads , you can help expand your network even further. With complete control over your audience targets and daily ad spend budget, you can easily introduce yourself to thousands of neighbors—no door-to-door marketing campaign required.
Sources:
GlobeNewswire. New Research Finds That Over 70% of Consumers Read Online Reviews When Considering a New Doctor. https://www.globenewswire.com/en/news-release/2022/02/08/2380830/0/en/New-Research-Finds-That-Over-70-of-Consumers-Read-Online-Reviews-When-Considering-a-New-Doctor.html
HubSpot. What Does It Mean to Offer a Frictionless Customer Experience? https://blog.hubspot.com/service/frictionless-customer-experience