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Kindest states and neighbor acts

Kindest states and neighbor acts

We teamed up with kindness.org to find the kindest acts you can do for your neighbors and also identified the kindest states in the U.S. Kind neighbors are an important contributor to a strong community. November 2022

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Georgia is the kindest state in the U.S

Donate money to a neighbor

Pay for a neighbor's groceries at the supermarket

Accept a neighbor as they are

Remind a neighbor that they matter

Top 5 kindest states
1. Georgia
2. Tennessee
3. North Carolina
4. Arkansas
5. Utah

Donate diapers to a neighbor

Buy extra school supplies for a neighbor

Organize or join local park and beach clean ups

Mow the lawn for a neighbor

Donate items they no longer need or use

Write a list of lovely things about a neighbor

Arrive at meetings with a neighbor on time

Pray for a neighbor

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96% of Nextdoor users have seen business recommendations on Nextdoor and 71% have shared a business recommendation

78% of parents with children at home say they value neighbor recommendations, and that number jumps to 89% for parents on Nextdoor

89% of Nextdoor users value neighbor recommendations for products and services (a +23 point difference)

72% of Nextdoor users say they have been influenced by a business recommendation

74% of the general population will travel within 10 miles for purchases; that goes up to 84% for Nextdoor users

Neighbor
insights & influence

As neighbors in cities, suburbs, and rural areas continue to invest in their local economies, they're often influenced by what those in close proximity recommend and use. Explore the dataset today. May 2022

83%

of Nextdoor users' purchase decisions are impacted by use of product or service by a neighbor

66%

of Nextdoor users say they’re impacted by what their neighbors use when considering auto purchases

60%

Neighbors are 60% more likely to start considering purchasing a smart doorbell, lock or security camera in the next 6 months

90%

A huge number of Nextdoor users value neighbor recommendations, whether they live in a city (90%), a suburb (89%), or a rural area (89%)

84%

of Nextdoor users' purchase decisions are impacted by neighbor recommendations

72%

of Nextdoor users say they’re impacted by what their neighbors use when considering home security purchases

25%+

of users find neighbor usage “very important" when making a purchase

91%

of Nextdoor users' purchase decisions are impacted by previous usage of a product or service

77 million

Looking at housing data, there are expected to be 77 million Smart homes in the United States by 2025

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More than half of Nextdoor users plan on purchasing travel, home or electronic items in the next 6 months

60% of Nextdoor users say they plan to spend as they normally would during the 2021 holiday season (vs. 44% in 2020)

1 in 3 Nextdoor users say saving for retirement has become more important

Nearly 1/4 of Nextdoor users ages 18-34 invested in crypto in Q3 2021

1/4 of Nextdoor users have done gig economy jobs in 2021

Neighbors found their new normal

New data from Nextdoor shows how neighbors’ shopping behaviors, brand expectations, and travel plans are shaping up for the holiday season and into 2022. December 2021

53%

of Nextdoor users plan to travel for the holidays in 2021, with 21% planning to fly

36%

In the next 6 months, 36% of Nextdoor users say they plan to travel domestically, and 14% plan to travel internationally

26%

of Nextdoor users and 28% of Nextdoor users who are parents are likely to look for a new job or leave their current job in the next 6 months

1 in 3

Nextdoor users say they want to do work that makes them happier

29%

of Nextdoor users use social media sites to find inspiration. Users regularly interact with branded content on social networks

29%

of Nextdoor users ages 18-34 and 28% of urban Nextdoor users say they tend to buy brands they see advertised

1 in 3

Nextdoor users say it’s important to use healthcare brands they’ve used before

17%

of Nextdoor users use Nextdoor for travel research

1 in 5

men prefer shopping in-store only for clothing (vs. 1 in 10 women)

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73% of neighbors say other neighbors are the most important community

30% of parents say meeting local parents with same-age children is a top reason they joined Nextdoor

Mentions of “block party” are up 141% YoY on Nextdoor

72% of U.S. adults have made it more of a priority to support local businesses compared to before the pandemic

23% of Nextdoor users bought or leased a car in the past 18 months, with recreational/outdoor activities being a top reason

The community you can count on

The latest installment of Nextdoor’s Insights series focuses on how neighbors are creating new kinds of social gatherings, supporting local businesses and looking for localization from brands. October 2021

71%

While 71% of Nextdoor users are still uncomfortable attending large indoor events, they’re creating smaller social gatherings at home

60%

of Nextdoor users have attended a social gathering in someone’s home or yard in 2021

2 out of 3

In the past 18 months, 2 out of 3 users on Nextdoor who moved have purchased a home

61%

of neighbors have recently felt it's more important to build connections in their neighborhood vs outside their community

44%

of Nextdoor users are making an effort to spend more at local businesses

23%

of Nextdoor users are concerned about life events being cancelled

1 in 10

neighbors saying discovering their local area is a benefit of working from home

11%

of Nextdoor users worked from a new state/city in 2020

17%

of Nextdoor users have switched to a new brand in an effort to support local businesses

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1 in 5 Nextdoor users say they're planning to buy a car in the next 6 months

16% of Nextdoor users have not visited Facebook in the past month

4 in 10 Nextdoor users reduced spending on non-essentials due to the pandemic

One-fifth of Nextdoor users say they rely more on local businesses now than they did before the pandemic

36% of Nextdoor users want to cut back on the plastic and packaging they use in the next 6 months

Our changing spending habits

For this insights series, Nextdoor placed the spotlight on US neighbors and holistic neighborhoods. This report focuses on key indicators such as: finances, media & lifestyle, purchasing behaviors and brand preferences. April 2021

30%

Nextdoor users are 30% more likely than the average U.S. consumer to say they always recycle, and are planning to take action to reduce their impact

75%

of Nextdoor users said they have been a recipient of a random act of kindness, like someone paying for their coffee or groceries

1 in 4

Nextdoor users say they're very likely to book a vacation in 2021

3 in 10

Nextdoor users say they plan to buy more sustainable products in the next 6 months

42%

of Nextdoor users said that the pandemic had led them to take up a new hobby

3 in 4

Nextdoor users think brands should be doing more to address environmental issues

53%

of Nextdoor users said they wanted to have the vaccine as soon as it’s available

1 in 5

Nextdoor users rely more on independent/local businesses than they did pre-pandemic

7 in 10

Nextdoor users drive more than once a week

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A recent Nextdoor poll reveals nearly 1/4 of Nextdoor users have moved permanently in 2020

5% of urban to suburban moves have returned to urban areas

Knowing as few as 6 neighbors reduces the likeliness of loneliness

23% of neighbors have regular contact with a neighbor

28% of Nextdoor users have lived in their neighborhood for 20+ years

2020 brought us home

New data from Nextdoor explores how users engaged in 2020, where they focused their attention and how they went about unprecedented holidays. The one thing that has remained constant is home. December 2020

63%

of Nextdoor users still looked to find fun creative ways to celebrate Halloween in 2020

62%

62% of Nextdoor users spent Thanksgiving celebrating at home with their household in 2020

201%

Produce sharing increased 201% since the start of COVID-19

61%

of Nextdoor users say they’ll be shopping more locally in 2020

72%

of Nextdoor users plan to frequent a local business more after the crises

+243%

Posts or Comments supporting local businesses +243% YoY on Nextdoor

78%

of holiday shoppers planned to prioritize small business in 2020

68%

of holiday shoppers planned to prioritize minority and women-owned business in 2020

32%

of Nextdoor users gave back in 2020 by donating goods and 29% donated money

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73% of neighbors agree that neighborhoods are one of the most important communities in our lives

7 in 10 adults are interested in a digital neighborhood resource to connect them to local community

66% of neighbors agree that neighbors are the first line of support

71% of Urbanites and 51% of Suburbanites want to be 'plugged in' to community

59% of neighbors want to connect with their neighborhood to improve civility in their community

It starts with a wave

At Nextdoor, we've seen how lasting connections start with simple actions. This report centers around neighbors’ highly-discussed topics like moving, housing and supporting local businesses. September 2020

55%

of movers are headed to less dense areas

84%

User mentions of “movers” on Nextdoor are up 84% since March 2020

88%

of Nextdoor users shop at a Local Business at least 1x a week

50M

business recommendations by users on Nextdoor in 2020

12%

of Nextdoor users are business owners

$1B

value of listed items monthly on Nextdoor

76%

of Nextdoor users use Nextdoor to stay informed

42%

of Nextdoor users use Nextdoor to find events

25%

of Nextdoor users buy and sell on Nextdoor

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46% of Nextdoor users believe their neighbors have had a positive impact on their community during this time

27% of neighbors say they plan to exercise at home more frequently after the outbreak

72% of Nextdoor users say they will frequent local businesses more often as we come out of this crisis

30% of local businesses say they have changed the original products and services offered

84% of people feel they have a neighbor they can rely on

Strength in neighbors

During the past few months of this pandemic, one thing has remained constant: the importance of neighbors and community. Families and neighborhoods were impacted on a national scale. Dive into the statistics. May 2020

140%

increase in Neighbor Connections on Nextdoor, exchanging Direct Messages or engaging in opt-in groups, since early February 2019

37%

of Nextdoor users believe their neighbors have become more important in their life

34%

of Nextdoor users are more likely to hire their neighbors for jobs around the home and conversations of jobs have increased significantly

34%

of Nextdoor users' top missed activity is going to restaurants & bars

25%

On average, respondents said their business lost about 25% of revenue as a result of COVID-19

1 in 3

More than 1 in 3 consumers have started using a new brand as a result of the innovative or compassionate way that brand responded to the pandemic

64%

of Nextdoor users are optimistic to return to some normalcy with work and daily life

49%

of Nextdoor users believe relationships with their neighbors will be stronger after the crisis

37%

of Nextdoor users look to their neighbors for updates about supplies/in stock items

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There has been a 262% lift in Nextdoor users talking about helping each other since January 2020

Conversations about supporting local businesses increased 17x on Nextdoor in the last weeks of March 2020

Engagement on Nextdoor has increased across every demographic and landscape, with an overall increase in the USA of 60%

Group conversations have increased by 7x as Nextdoor users have joined neighborhood groups

Activities are changing: weight training conversations and searches are up 371%

Neighborliness is on the rise

In the recent weeks we've seen business closures, shelter in place orders, and increased outbreaks embolden neighbors to ask for help, step up to help, and offer support amidst challenges. March 2020

77%

of consumers expect brands to be helpful during this new "everyday life"

65%

Millions of Nextdoor users have viewed the Nextdoor Help Map, where neighbors can offer help. 65% of them return at least once to check back.

42%

of US adults say social media companies should help neighbors and local communities connect with each other

57%

of US adults say social media companies should provide fact-checked content to help people cope

17x

Over the first two weeks in lock down, conversations about supporting local businesses increased by 17x

2x

Mentions of “Thank you” doubled on Nextdoor in the month of March 2020

371%

Nextdoor users seek and recommend exercise weights, which have had a 371% increase in mentions on Nextdoor

69%

Engagement increased 69% for Nextdoor users with kids over 5 years old

25%

Searches for Netflix increased 25% in 2020