Top 5 kindest states
1. Georgia
2. Tennessee
3. North Carolina
4. Arkansas
5. Utah
Georgia is the kindest state in the U.S
Kindest states and neighbor acts
Kindest states and neighbor acts
We teamed up with kindness.org to find the kindest acts you can do for your neighbors and also identified the kindest states in the U.S. Kind neighbors are an important contributor to a strong community. November 2022
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#3 Kindest act to do for a neighbor:
donate diapers to a neighbor
#5 Kindest act to do for a neighbor:
buy extra school supplies for a neighbor
#7 Kindest act to do for a neighbor:
organize or join local park and beach clean ups
#9 Kindest act to do for a neighbor:
mow the lawn for a neighbor
#5 Most cost-effective kind act to do for a neighbor:
donate items they no longer need or use
#6 Most cost-effective kind act to do for a neighbor:
write a list of lovely things about a neighbor
#7 Most cost-effective kind act to do for a neighbor:
arrive at meetings with a neighbor on time
#8 Most cost-effective kind act to do for a neighbor:
pray for a neighbor
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Neighbor
insights & influence
As neighbors in cities, suburbs, and rural areas continue to invest in their local economies, they're often influenced by what those in close proximity recommend and use. Explore the dataset today. May 2022
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83%
of Nextdoor users' purchase decisions are impacted by use of product or service by a neighbor
66%
of Nextdoor users say they’re impacted by what their neighbors use when considering auto purchases
60%
Neighbors are 60% more likely to start considering purchasing a smart doorbell, lock or security camera in the next 6 months
90%
A huge number of Nextdoor users value neighbor recommendations, whether they live in a city (90%), a suburb (89%), or a rural area (89%)
84%
of Nextdoor users' purchase decisions are impacted by neighbor recommendations
72%
of Nextdoor users say they’re impacted by what their neighbors use when considering home security purchases
25%+
of users find neighbor usage “very important" when making a purchase
91%
of Nextdoor users' purchase decisions are impacted by previous usage of a product or service
77 million
Looking at housing data, there are expected to be 77 million Smart homes in the United States by 2025
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Neighbors found their new normal
New data from Nextdoor shows how neighbors’ shopping behaviors, brand expectations, and travel plans are shaping up for the holiday season and into 2022. December 2021
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53%
of Nextdoor users plan to travel for the holidays in 2021, with 21% planning to fly
36%
In the next 6 months, 36% of Nextdoor users say they plan to travel domestically, and 14% plan to travel internationally
26%
of Nextdoor users and 28% of Nextdoor users who are parents are likely to look for a new job or leave their current job in the next 6 months
1 in 3
Nextdoor users say they want to do work that makes them happier
29%
of Nextdoor users use social media sites to find inspiration. Users regularly interact with branded content on social networks
29%
of Nextdoor users ages 18-34 and 28% of urban Nextdoor users say they tend to buy brands they see advertised
1 in 3
Nextdoor users say it’s important to use healthcare brands they’ve used before
17%
of Nextdoor users use Nextdoor for travel research
1 in 5
men prefer shopping in-store only for clothing (vs. 1 in 10 women)
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The community you can count on
The latest installment of Nextdoor’s Insights series focuses on how neighbors are creating new kinds of social gatherings, supporting local businesses and looking for localization from brands. October 2021
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71%
While 71% of Nextdoor users are still uncomfortable attending large indoor events, they’re creating smaller social gatherings at home
60%
of Nextdoor users have attended a social gathering in someone’s home or yard in 2021
2 out of 3
In the past 18 months, 2 out of 3 users on Nextdoor who moved have purchased a home
61%
of neighbors have recently felt it's more important to build connections in their neighborhood vs outside their community
44%
of Nextdoor users are making an effort to spend more at local businesses
23%
of Nextdoor users are concerned about life events being cancelled
1 in 10
neighbors saying discovering their local area is a benefit of working from home
11%
of Nextdoor users worked from a new state/city in 2020
17%
of Nextdoor users have switched to a new brand in an effort to support local businesses
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Our changing spending habits
For this insights series, Nextdoor placed the spotlight on US neighbors and holistic neighborhoods. This report focuses on key indicators such as: finances, media & lifestyle, purchasing behaviors and brand preferences. April 2021
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30%
Nextdoor users are 30% more likely than the average U.S. consumer to say they always recycle, and are planning to take action to reduce their impact
75%
of Nextdoor users said they have been a recipient of a random act of kindness, like someone paying for their coffee or groceries
1 in 4
Nextdoor users say they're very likely to book a vacation in 2021
3 in 10
Nextdoor users say they plan to buy more sustainable products in the next 6 months
42%
of Nextdoor users said that the pandemic had led them to take up a new hobby
3 in 4
Nextdoor users think brands should be doing more to address environmental issues
53%
of Nextdoor users said they wanted to have the vaccine as soon as it’s available
1 in 5
Nextdoor users rely more on independent/local businesses than they did pre-pandemic
7 in 10
Nextdoor users drive more than once a week
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2020 brought us home
New data from Nextdoor explores how users engaged in 2020, where they focused their attention and how they went about unprecedented holidays. The one thing that has remained constant is home. December 2020
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63%
of Nextdoor users still looked to find fun creative ways to celebrate Halloween in 2020
62%
62% of Nextdoor users spent Thanksgiving celebrating at home with their household in 2020
201%
Produce sharing increased 201% since the start of COVID-19
61%
of Nextdoor users say they’ll be shopping more locally in 2020
72%
of Nextdoor users plan to frequent a local business more after the crises
+243%
Posts or Comments supporting local businesses +243% YoY on Nextdoor
78%
of holiday shoppers planned to prioritize small business in 2020
68%
of holiday shoppers planned to prioritize minority and women-owned business in 2020
32%
of Nextdoor users gave back in 2020 by donating goods and 29% donated money
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It starts with a wave
At Nextdoor, we've seen how lasting connections start with simple actions. This report centers around neighbors’ highly-discussed topics like moving, housing and supporting local businesses. September 2020
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55%
of movers are headed to less dense areas
84%
User mentions of “movers” on Nextdoor are up 84% since March 2020
88%
of Nextdoor users shop at a Local Business at least 1x a week
50M
business recommendations by users on Nextdoor in 2020
12%
of Nextdoor users are business owners
$1B
value of listed items monthly on Nextdoor
76%
of Nextdoor users use Nextdoor to stay informed
42%
of Nextdoor users use Nextdoor to find events
25%
of Nextdoor users buy and sell on Nextdoor
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Strength in neighbors
During the past few months of this pandemic, one thing has remained constant: the importance of neighbors and community. Families and neighborhoods were impacted on a national scale. Dive into the statistics. May 2020
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140%
increase in Neighbor Connections on Nextdoor, exchanging Direct Messages or engaging in opt-in groups, since early February 2019
37%
of Nextdoor users believe their neighbors have become more important in their life
34%
of Nextdoor users are more likely to hire their neighbors for jobs around the home and conversations of jobs have increased significantly
34%
of Nextdoor users' top missed activity is going to restaurants & bars
25%
On average, respondents said their business lost about 25% of revenue as a result of COVID-19
1 in 3
More than 1 in 3 consumers have started using a new brand as a result of the innovative or compassionate way that brand responded to the pandemic
64%
of Nextdoor users are optimistic to return to some normalcy with work and daily life
49%
of Nextdoor users believe relationships with their neighbors will be stronger after the crisis
37%
of Nextdoor users look to their neighbors for updates about supplies/in stock items
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Neighborliness is on the rise
In the recent weeks we've seen business closures, shelter in place orders, and increased outbreaks embolden neighbors to ask for help, step up to help, and offer support amidst challenges. March 2020
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77%
of consumers expect brands to be helpful during this new "everyday life"
65%
Millions of Nextdoor users have viewed the Nextdoor Help Map, where neighbors can offer help. 65% of them return at least once to check back.
42%
of US adults say social media companies should help neighbors and local communities connect with each other
57%
of US adults say social media companies should provide fact-checked content to help people cope
17x
Over the first two weeks in lock down, conversations about supporting local businesses increased by 17x
2x
Mentions of “Thank you” doubled on Nextdoor in the month of March 2020
371%
Nextdoor users seek and recommend exercise weights, which have had a 371% increase in mentions on Nextdoor
69%
Engagement increased 69% for Nextdoor users with kids over 5 years old
25%
Searches for Netflix increased 25% in 2020
