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Advertise to a local audience on Nextdoor

Neighbors on Nextdoor are 24% more likely to try new, local products + services.

Create an ad

Looking to target nationally? Click here to get started.

Local marketing made easy

Meet customers in your neighborhood in just 5 easy steps:

  • Start with your goal
  • Create your ad
  • Choose your target audience
  • Set your daily ad budget
  • Pay and publish

Looking to target nationally? Click here to get started..

Create an ad

Advertising for every budget

Make every dollar count with a budget set to your goals and complete control over how it's spent.

Create an ad

Track your success on the go

Visit your mobile dashboard to see how many neighbors are viewing, clicking, and messaging from your ads. Test and monitor ad performance. As you learn what works, easily make adjustments to your ads over time.

Create an ad

3 ad types for your top business goals

Increase website visits

Welcome in! Invite new customers to visit you — online or in-store. Show products you are promoting or share services you want to highlight.

Promote a sale or discount

Bring more interested customers to your business with a discount or promotion. Running a sale is an effective way of attracting new customers and getting an existing customer to come back. Everyone loves a good deal.

Get more messages

Give potential customers or clients a direct line to you and get more messages. Start conversions with neighbors, educate them about your business, and close the deal.

Create your ad in 5 simple steps

Choose your goal

Step 1 - Decide what you want your advertising campaign to do for you and your business: increase website visits, promote a discount or sale, or get more messages.

Build your ad

Step 2 - Your chosen goal aligns with a specific ad type designed to help you best achieve it.

Choose your audience

Step 3 - Target neighbors within 30 miles of your business.

Choose your budget

Step 4 - Only spend what your budget allows by choosing your daily budget and the length of time you’d like to run your ad.

Add payment and publish

Step 5 - After a quick approval process, your ad starts running in the newsfeed, the most popular place on Nextdoor.

Where will your ads be seen?

Your headline, photo and call-to-action are automatically formatted into ads that will show across 3 different areas of Nextdoor.

Newsfeed

The main feed where neighbors view posts and content from their area.

For Sale

A marketplace where neighbors buy, sell or give away items.

Right Hand Rail

The area to the right of the main feed on desktop devices that contains additional content for neighbors.

Newsfeed

The main feed where neighbors view posts and content from their area.

For Sale

A marketplace where neighbors buy, sell or give away items.

Right Hand Rail

The area to the right of the main feed on desktop devices that contains additional content for neighbors.

How does billing work?

Continuous Ads with monthly billing

Set up your ads and budget once, so you can spend your time focusing on the other parts of your business! Continuous ads are perfect for driving awareness, new leads, and evergreen promotions. When you select a daily budget, you’ll pay for 31 days upfront. Your account will be automatically charged the same amount every subsequent 31 days, and your ad will run without interruption. Edit or cancel future charges at any time.

Ads with a specific end date

This option is great for promoting deals, offers, or other messages for a specific amount of time. You’ll be charged upfront your daily budget multiplied by the number of days you set, or 31 days, whichever is smaller. If the ad duration is more than 31 days, you’ll be charged on the 32nd day the daily budget multiplied by the number of remaining days or 31 days, whichever is smaller. When your ad campaign ends, you can use any remaining funds on your next ad.

Continuous Ads with monthly billing

Set up your ads and budget once, so you can spend your time focusing on the other parts of your business! Continuous ads are perfect for driving awareness, new leads, and evergreen promotions. When you select a daily budget, you’ll pay for 31 days upfront. Your account will be automatically charged the same amount every subsequent 31 days, and your ad will run without interruption. Edit or cancel future charges at any time.

Ads with a specific end date

This option is great for promoting deals, offers, or other messages for a specific amount of time. You’ll be charged upfront your daily budget multiplied by the number of days you set, or 31 days, whichever is smaller. If the ad duration is more than 31 days, you’ll be charged on the 32nd day the daily budget multiplied by the number of remaining days or 31 days, whichever is smaller. When your ad campaign ends, you can use any remaining funds on your next ad.

Why businesses love Nextdoor

Nextdoor puts neighbors in front of nearby businesses. I’ve tried other platforms but they’re too big and too broad … Nextdoor has helped me grow my business exponentially and about 50 to 60% of my customers are through Nextdoor.

Bill Evans, Flowing Current Electric

Create an ad

People want to work with businesses that their neighbors know and trust. Nextdoor provides a platform to facilitate that. If you are looking to expand your local presence, look no further than Nextdoor.

Mario, 6Accounting

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Nextdoor has been such a pleasure to work with.  They have made it really easy to update our ads and grow into more territories. We are really excited for what’s to come from our continued partnership.

Tara, Leafguard

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We’ve had a really good experience with Nextdoor ads. The quality of jobs we get from neighbors on Nextdoor is very high, and it’s been helpful to get the word out into local neighborhoods.

Natalie, Gallagher's Rug & Carpet Care

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Portland, OR

The ROI with Nextdoor is better than we’ve seen with other channels. We’ve found that leads from Nextdoor close at a much higher rate than other channels. We attribute that success to the power of recommendations from neighbors.

Tim, Renewal by Andersen

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We've done a lot of direct mail, but Nextdoor Ads is much more effective and cost-efficient because members on Nextdoor are very committed to their communities and really want to support their local businesses.

Claire, YWCA Central Carolinas

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My business is booming because of Nextdoor. My family and I are so grateful. I tell everyone I can to get their business onto Nextdoor.

John, Plumber

Create an ad

Create ads that fit your goals.
No marketing experience necessary.

 

Resources for your business

How to grow your business locally with Nextdoor Ads

Read more

Guide to promoting a sale or discount with Nextdoor Ads

Read more

Guide to increasing website visits with Nextdoor Ads

Read more

Frequently Asked Questions

How do I create an ad?

Small and mid-sized businesses can create ads on Nextdoor from their  business page.

  • Sign in to your business account and select Manage ads.
  • On the welcome screen, select Get started.
  • Select a goal. The goal you select will determine the best ad format.
  • Build your ad. Fill in the requested details, preview your ad and select Next to continue.
  • Choose your target audience. Move the slider at the bottom to the left or right to adjust the target audience selection.
  • Set your budget and ad duration. In this step you’ll choose how much you want to spend to serve your ads and how long you’ll want your ads to run.
  • Review, add payment, and publish.
  • After publishing your first ad you will land on the ads dashboard where you can check on the status, performance, or edit your ad at any time.
Where can my ads be seen?

Where your ad will be displayed depends on the goal you selected. 

Nextdoor Ads for small businesses will be displayed in one or more of the following areas: Newsfeed, For Sale & Free, Right-hand rail, and the Real Estate section.

  • Newsfeed
    All Nextdoor ads will appear within the scrolling feed of posts where neighborhood conversations happen.
  • Right-hand rail
    Ads created to increase website visits will also be shown in the static right-hand side of the Newsfeed.
  • For Sale & Free
    Ads created to increase website visits will also be shown in the marketplace section where neighbors buy, sell, or give away items.
  • Real Estate section Ads created by businesses in the Real Estate and home services categories will also be displayed in the Real Estate section where neighbors can view homes for sale, pending, or recently sold.
How do I cancel my ads?

Canceling and rerunning your ads is simple: 

  • Sign in to your business account and select Manage ads.
  • Below the stats dashboard, select the ad you want to cancel.
  • Below the Edit details, click on “Cancel ad”. The status of your ad will change from Live to Canceled and you’ll have the option to rerun the ad

If you cancel, your ad will run until the end of the current 31-day billing cycle and there will be no further charges for that ad. 

Note: Ads running less than 31 days cannot be canceled since they already have a set end date.

Where can I edit my ads?

To access the ad copy you wish to edit, simply navigate to the Ads tab from your business profile and select Manage ads. Your existing ad(s) will be listed under the Your ads section below the ads dashboard.  Learn more about editing your ads.

How does billing work?

Create an ad and set a budget and duration that works for you.

 

Continuous ads with monthly billing 

Set up your ads and budget once, so you can spend your time focusing on the other parts of your business! This option is perfect for driving ongoing awareness and new leads, as well as running always-on promotions. Once you select a daily budget, you will pay for 31 days upfront. Your account will be automatically charged the same amount every subsequent 31 days and your ad will continue to run without any interruption. 

Note: if you cancel, your ad will run until the end of the current 31-day billing cycle and there will be no further charges for that ad. 

 

Ads with a specific end date

This option is great for promoting deals, offers, or other messages for a specific amount of time. You will be charged upfront your chosen daily budget multiplied by the number of days you set or 31 days, whichever is smaller. If the ad duration is more than 31 days, you’ll be charged on the 32nd day the daily budget multiplied by the number of remaining days or 31 days, whichever is smaller. When your ad campaign ends, you can use any remaining funds on your next ad. 

Note: ads running less than 31 days cannot be canceled. Ad may be canceled if scheduled to run beyond its current 31-day billing cycle. 

Learn more about billing.

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