Executive overview
Our purpose at Nextdoor is to cultivate a kinder world where everyone has a neighborhood they can rely on. Providing neighbors with a way to engage with public agencies is a core part of building stronger, more vibrant neighborhoods.
WHY NEIGHBORS RELY ON NEXTDOOR
Used by nearly 1 in 3 households in the US, neighbors rely on Nextdoor to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services.
WHY PUBLIC AGENCIES RELY ON NEXTDOOR
A wide variety of Public Agencies rely on Nextdoor to share critical, real-time information at the neighborhood level, build relationships with neighbors, and amplify their messages through advertising.
TWO WAYS PUBLIC AGENCIES CAN ENGAGE WITH NEXTDOOR NEIGHBORS
Use the free Nextdoor for Public Agencies page to have two-way communication with neighbors. Use Nextdoor Ads for Public Agencies when you want to promote information to neighbors without starting a conversation, reach neighbors outside your jurisdiction, and target your ads by demographics, psychological, or behavioral characteristics.
Nextdoor for Public Agencies Page
The Nextdoor Advantage: No other social platform enables communicators to reach more neighbors in specific neighborhoods or service areas in their municipality than Nextdoor. As the only platform with a built-in audience of verified neighbors, Nextdoor has become even more mission-critical for both public agencies and residents to connect with each other in communities across the world. Nextdoor provides you with the ability to engage neighbors in an entire municipality or geo-target communications to neighbors living in custom service areas (districts, trash pickup areas, etc). Nextdoor is an essential platform for your modern, targeted community engagement.
Why should your agency be using Nextdoor for Public Agencies?
Nextdoor makes it possible for you to reach and engage verified neighbors in the neighborhoods where they live and communicate about specific issues of concern to them.
On Nextdoor the audience is built-in and grows organically. Your posts are instantly distributed and you do not need to gain followers in order to reach your target audience. You choose when to start conversations, and you can close them at your discretion preserving your capacity.
No matter what the situation is, from fires to power outages, road closures, or community meetings, you can post to ensure residents are receiving trusted, local information from an official source. Whether you want to share information, seek community input, or encourage residents to participate or take action, post on Nextdoor.
Who at your agency should be using Nextdoor?
Whether you are a large or small agency, Nextdoor for Public Agencies can be used by anyone whose responsibility includes interacting with the public face-to-face, on the phone, via email, on social media. Executives, public information officers, department managers, community officers or staff, and anyone who already interacts with the public can benefit from using Nextdoor.
If engaging and informing your community is valuable to your role, then turn to Nextdoor especially if you need to reach many residents at the neighborhood or service area level.
Nextdoor Guidelines and Policies
Please note that all Public Agencies must abide by Nextdoor’s Community Guidelines for Public Agencies and adhere to Nextdoor’s Communications Policy for Public Safety Matters. Elected Officials and their staff must abide by the Nextdoor for Public Agencies Elected Officials Policy.Any posts about upcoming ballot measures or voter registration must be non-partisan and informational only.
To ensure communications between government agencies and neighbors are helpful, and not harmful, it’s crucial to ensure communication is in no way discriminatory. Nextdoor's Community Guidelines explicitly prohibit racism, hateful language, or discrimination of any kind. You can read the specific guidelines here. Posts that violate Nextdoor guidelines may be removed and the author or agency posting may have their account disabled.
We want everyone on Nextdoor to feel welcome in their neighborhood. But there are times when messages may cause neighbors to be treated differently based on their race, ethnicity, religion, or other characteristics. By learning how to identify unconscious bias and respond to racial profiling, we can help all of our neighbors feel safe in the places they call home. Find more resources around preventing racism and discrimination on Nextdoor’s anti-racism education hub.
Getting started
Think your agency might be a good fit? Check out our eligibility requirements to see if your agency qualifies. To learn more or apply for a free page for your department, or access to your city or county or state page go to Nextdoor.com/Agency.
Check out this FAQ for answers to most commonly asked questions. If you need training, please see our Training Manual. For any questions or technical support, please email us at agencysupport@Nextdoor.com.
Nextdoor Ads for Public Agencies
Nextdoor Ads can help you reach residents with the right messages at the right time and in the right context. You can still take full advantage of your free Nextdoor for Public Agencies page while adding Nextdoor Ads to your toolkit for message amplification, specialized targeting, and increased reach.
Targeting opportunities include:
Location (i.e. Zip Code)
Audience (i.e. Homeowners)
Interest (i.e. Pet owner)
Device
And more
There are two avenues to advertise on Nextdoor: either our self-service Neighborhood Ad Center (NAC) or our managed service. Whichever route is right for you, you will have access to a dedicated team of experts to give guidance and help you get the most out of your ad dollars. For more information or to take the next step with Nextdoor Ads, please complete our “contact us” form.
