How can Public Agencies participate on Nextdoor?
Nextdoor is the neighborhood network. Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Public agencies use Nextdoor to share critical, real-time information directly at the neighborhood level.
Nextdoor is different in three important ways:
Nextdoor is a publicly traded company on the New York Stock Exchange under the ticker “KIND”. In certain markets, we have a digital advertising platform that enables businesses and public agencies of all sizes to connect with a uniquely engaged, influential audience.
There are two options for Public Agencies to reach Nextdoor neighbors:
Nextdoor for Public Agencies is a free digital neighborhood engagement platform that allows government entities to engage with neighbors who live within their jurisdiction. When a public agency activates its Nextdoor page, all neighbors on Nextdoor who live within its jurisdiction are auto-subscribed to receive their posts - no need to build followers from scratch! Neighbors can unsubscribe from the agency or mute individual agency users.
Thousands of public agencies of various types Thousands of public agencies of various types across the U.S. and internationally use Nextdoor to build stronger relationships with their residents. We welcome applications from City/County departments, Public Safety departments (Law Enforcement, Fire and Emergency Management), School Districts, and Special Districts. See here for a full list of agencies we currently support.
Nextdoor is unique in three important ways:
To get started, take a few minutes to fill out this application. Once we approve your application we will send you an email with a link you can use to set up your Nextdoor page. We will also provide resources to help you get started and use Nextdoor effectively.
Once an agency applies for a page, they can expect to be up and running on the platform in under two weeks. The length of time can depend on several factors, including:
To expedite the process, we recommend applying with personalized work email and, if necessary, having a GIS map file of your agency’s jurisdictional boundary ready to send us.
Staff members have complete control over how much time they spend on Nextdoor. It takes just a few minutes to create or reply to posts either from the app or by replying by email. We have learned that 3-4 posts per week jurisdiction wide is a good start. In addition, agency staff should post as often as they need to communicate with one or more neighborhoods or custom service areas (districts, zones, etc.). Whenever life or property is in danger, agency staff may use the Emergency Alert post type and target it to the affected areas.
Nextdoor is easy to learn and use, and agency staff members can in turn train new staff members. We provide training documents and reference materials to support agency staff users.
Residents see agency posts on their Nextdoor website or mobile app, as well as through email. Residents can react and reply to agency posts, or send agency users private messages.
Nextdoor is designed to facilitate connections between neighbors. Many of the conversations that take place on Nextdoor (selling a couch, providing a business recommendation, etc.) are not relevant to public agency staff, and monitoring these conversations would require significant staff time. Nextdoor for Public Agencies ensures that staff are able to communicate relevant information with residents, while also allowing for private conversations between neighbors.
Yes. Agency users have the option to share their posts from Nextdoor to their agency’s Facebook or Twitter pages and on WhatsApp. The share post will only show your original content, links, and attachments, but will not include neighbors’ replies to your post.
Yes, administrators of the Agency page may invite other staff members to join using the Add Staff feature. Each staff member you add will receive a verification email with a link that will allow them to create their account.
Advertising on Nextdoor can help you:
Public agencies can advertise on Nextdoor through either our self-service Neighborhood Ad Center (NAC) or our managed service. Whichever route is right for your agency and budget, you will have access to a dedicated team of experts to give guidance and help you get the most out of your ad dollars.
Leverage a variety of ad placements and formats to engage with your audience at a local or national level:
Please fill out this form and one of our Public Agency Team will contact you.