Advertising creative specs

Use Sponsored Posts to engage with your audience at a national scale

Placements

Newsfeed

Display
Video
Spotlight
Carousel
For Sale & Free
Right Hand Rail

Display

Logo:100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 1200 characters (90 characters before truncation). Can support in-line hyperlinks
Offer Text: 50 characters
CTA: 10 characters
Image Size: 150MB JPEG, PNG or GIF
1200px X 628px or 1:91:1

Video

Logo: 100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 1200 characters (90 characters before truncation). Can support in-line hyperlinks
Offer Text: 50 characters
CTA: 10 characters
File size: 500 MB MOV or MP4
2-120 seconds
Aspect ratio: 16:9
Thumbnail: 1200px X 628px

Spotlight

Logo: 100px X 100px
Image size: <1MB JPEG or PNG
1200px X 1200px or 1:1

Image copy: <30 character limit recommended; keep text legible. The text will be part of the image.

Sponsored by + Logo: Logo will always be preceded by “Sponsored by [+ logo]”

Note: If Nextdoor will not be providing creative assistance, this must be included in the image. Minimum Size for the logo is 100px X100px

Carousel

Logo: 100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 1200 characters (90 characters before truncation)
Offer Text: 28 characters
CTA: 10 characters
Image Size: 150MB JPEG or PNG
Product Images:
Minimum 2, maximum 10 cards
1200x1200 px minimum
1:1 aspect ratio
150MB JPG or PNG

For Sale & Free

Advertiser Name: 25 characters

Headline: 45 characters max, renders as a 2-line headline

Image Size: 1:1 aspect ratio, max 150MB JPEG or PNG

Right Hand Rail

Advertiser Name: 25 characters
Headline: 70 characters
CTA: 20 characters
Image Size: 1:1 aspect ratio, max 150MB JPEG or PNG

Desktop-only placement

Best practices

Copy should be useful, friendly, and local. The most successful advertisers on Nextdoor act like good neighbors themselves.

Headlines should be compelling, conversational, and human. Write as if you're speaking to a member of your own community.
Body copy should be useful, timely, and fresh. Expand on your message and prove out the value you provide by being part of the neighborhood. Help people understand how to best use your product/service. Guide every kind of neighbor, and meet them where they are.
Offer text should be engaging and spark action, e.g. with a strong CTA, or with a discount or deal
Buttons should reflect the action you want members to take
CTR increases by 15% when the creative is personalized with location

Image needs to be clear and relevant to the neighborhood

Choosing a lifestyle image that includes real people or places will ensure your ad is relevant to a member's feed
Logos can be tastefully incorporated into the creative via part of the lifestyle image
Avoid white backgrounds which blend into the background of the Sponsored Posts
CTRs are 10% higher when less than ¼ of the image contains text