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Advertising creative specs

Use Sponsored Posts to engage with your audience at a national scale

Contact us to get started

Placements

Newsfeed
Newsfeed
Newsfeed
  • Display
  • Video
  • Lead Gen
  • Carousel
  • Click to Call
  • Digest
  • For Sale & Free
  • Right Hand Rail
ND_Ad_Specs_Display

Display

Logo:100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 800 characters (90 characters before truncation)
Offer Text: 50 characters
CTA: 10 characters
Image Size: <1MB JPEG, PNG or GIF
1200px X 628px or 1:9:1
30 sec. loop

ND_Ad_Specs_Video-3

Video

Logo: 100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 800 characters (90 characters before truncation)
Offer Text: 50 characters
CTA: 10 characters
File size: 50 MB MOV or MP4
3-120 seconds
Aspect ratio: 16:9
Thumbnail: 1200px X 628px

ND_Ad_Specs_LeadGen-4

Lead Gen

Logo:100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 800 characters
Offer Text: 50 characters
CTA: 10 characters
Image Size: <1MB JPG or PNG
1200px X 628px or 1:9:1

ND_Ad_Specs_Carousel-3

Carousel

Logo: 100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 240 characters (will be truncated in feed)
Offer Text: 40 characters 
CTA: 10 characters
Image Size: <1MB JPEG or PNG
Product Image:
Ideal Size: 464px X 464px
Min. size: 232px X 232px at 1:1 ratio
Last Card - Logo or Brand Image:
Ideal size: 264px X 264px
Min. size: 132px X 132px

ND_Ad_Specs_ClickToCall-3

Click to Call

Logo: 100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 170 characters
Offer Text: 50 characters
CTA: 10 characters
Image Size: <1MB JPEG or PNG
1200px X 628px or 1:9:1
URL: must have https://www.protocol
Phone Number: must include area code

ND_Ad_Specs_Digest-3

Digest

Advertiser Name: 25 characters
Subject Line: 50 characters
Body Copy: 90 characters
CTA: 10 characters
Image Size: <1MB JPEG or PNG
250px X 250px

ND_Ad_Specs_ForSaleAndFree-Nov-30-2020-06-52-31-15-PM

For Sale & Free

Logo: 100px X 100px
Advertiser Name: 25 characters
Body Copy: 40 characters

Optional Offer Text (deal or price): 13 characters

Optional Offer Text (deal or price): 13 characters

Image Size: <1MB JPG or PNG
174px X 174px

ND_Ad_Specs_RightHandRail-3

Right Hand Rail

Advertiser Name: 25 characters
Subject Line: 70 characters
CTA: 10 characters
Image Size: <1MB JPEG or PNG
1200px X 1200px
Additional: 45 sec. refresh
Desktop only


Best practices

Copy should be useful, friendly, and local. The most successful advertisers on Nextdoor act like good neighbors themselves.
  • Headlines should be compelling, conversational, and human. Write as if you're speaking to a member of your own community.
  • Body copy should be useful, timely, and fresh. Expand on your message and prove out the value you provide by being part of the neighborhood. Help people understand how to best use your product/service. Guide every kind of neighbor, and meet them where they are.
  • Offer text should be engaging and spark action, e.g. with a strong CTA, or with a discount or deal
  • Buttons should reflect the action you want members to take 

Image need to be clear and relevant to the neighborhood
  • Choosing a lifestyle image that includes real people or places will ensure your ad is relevant to a member's feed
  • Logos can be tastefully incorporated into the creative via part of the lifestyle image
  • Large logos added as an overlay will not be accepted.
  • Text overlay and taglines are discouraged. We recommend an image without text. Text overlays may not:
    • Take up more than ⅓ of the image
    • Be used to explain what the image is or how it relates to the body copy
    • Share promo details or a portion of a circular - this information should be included in the header and copy
    • No blurry images
    • Images should be real, not heavily photoshopped or made to look fake
    • Avoid white backgrounds which blend into the background of the Sponsored Posts