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Nextdoor Insights Series: In an Era of Social Distancing, Neighbourliness is on the Rise

Apr 1, 2020 • Written by Nextdoor Enterprise Team

In the recent weeks we’ve seen business closures, shelter in place orders, and increased outbreaks embolden neighbours to ask for help, step up to help, and offer support. We’ve captured these and many other neighbourhood trends in our insights report: In an era of social distancing, neighbourliness is on the rise. One theme that has stayed persistent is as people keep their distance, we see more togetherness. Highlights from the report are below.

Shelter in place orders led to an immediate uptick in neighbourhood outreach. There has been a 382% lift in members talking about helping each other since January. Neighbours have become the first line of support for those who need help with topics ranging from “help for groceries” to “help for those working in at-risk roles.”

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Source: Nextdoor UK data

Proximity becomes vital in times of uncertainty and is key regardless of urban density, age or family make up. Turns out, it’s in all of our nature to be a good neighbour. Engagement has increased across every landscape. 

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Source: Nextdoor UK data, increase since January 

A neighbourhood you can rely on has never been more critical. “I can help” Is an option in multiple forms on Nextdoor. 

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  • Millions of members have viewed the Help Map on Nextdoor: a map where neighbours can mark if and how they are available to help neighbours. 87% of them return at least once to check back
  • Groups conversations have increased by 25x as members have joined neighbourhood groups (Recent groups: Support for coronavirus, Home education/home schooling support, Support during COVID-19, Corona Virus Isolation Support for the vulnerable)
  • Number of Thank You's has doubled 
  • Conversations about supporting local businesses have increased 9x since January 

Source: UK data, increase since January 

Top search terms reveal a shift in focus from leisure to essentials & safety in social isolation.

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Source: Internal Data from 2/1 - 2/27

We believe there is genuine value and support brands can bring to our members in times like these. 77% of consumers expect brands to be helpful during this new “everyday life," this is especially true on a neighbourhood level.

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Source: The Global Impact of COVID 19, Kantar

At Nextdoor we hope to cultivate a kinder world where everyone has a neighbourhood they can rely on. We’ve seen kindness come to life on Nextdoor and believe we can all continue to help. You can read our full insights report here. And check out our second report in the series: #StrengthInNeighbours, which discusses how neighbours see the world today and the rise of local.

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