Use Sponsored Posts to engage with your audience at a national scale
When developing Sponsored Posts for mobile, keep in mind that the screens are smaller. Only the first 90 characters of your body copy will appear until the viewer expands the post.
More text is visible before the viewer needs to expand the copy, but it’s best to still plan your copy around the mobile view.
Your Sponsored Post will run in the email digest. These posts drive users directly to your site, so consider an engaging image to give members a reason to learn more.
Share your brand name at the top of the ad.
All ad units: 25 characters max
Summarise your message with a compelling, conversational subject line. Write the ways you'd talk to a neighbour, avoiding slogans, taglines or symbols. The subject line is your chance to entice people to read more about what you offer, so make every word count. Use sentence case.
Display & Video: 70 characters max
Email: 50 characters max
Neighbourhood Extension: 25 characters max
For Sale & Free: Price
Use body text to expand on your message and detail the value you provide as a presence in the neighbourhood. Lead with the most important information, since the body copy will sometimes be truncated depending on the post’s placement.
Display & Video: 90 characters before truncation | 800 characters max
Email: 90 characters max
Neighbourhood Extension: 90 characters max
For Sale & Free: 45 characters max
Get people’s attention with an expressive image that complements your text and illustrates the value of your product or service. Choosing an image that includes real people or places will help your post fit in with other posts on Nextdoor. Avoid white backgrounds to ensure visibility of the offer text and CTA button.
Display: Large image: 1200x628 | Small image: 250x250 | <1 MB | JPEG or PNG
Video: 16:9 Ratio | 3-120 Seconds | 50 MB Max file size |1200x675 Thumbnail | MOV or MP4
Email: Small image: 250x250
Neighbourhood Extension (Display): Large image: 1200x627 | Small image (optional): 627x627 | Logo: 100x100
Neighbourhood Extension (Video): 16:9 Ratio | 3-120 Seconds | 1 GB Max File size | Back up Image 1200x627 | VAST or MP4
For Sale & Free: Desktop min size 218 x 182px | Ratio 1:1.19 | Mobile mix size 178 x 184 | Ratio 1:0.96
The offer text is designed to encourage people to take an action. You might summarize a special deal or preview what someone can get by clicking through. Only available on native display and video.
Display and Video: 50 characters max | Sentence case
Use a one-word or two-word verb phrase that indicates the destination of the action. For example, a “Sign up” button should link to your signup page. Use standard English without abbreviations or slang.
Display, video and email: 10 characters max
Neighbourhood extension: 15 characters max
For Sale & Free: 18 characters max
Images or video need to be clear and relevant to the neighbourhood
Choosing a lifestyle image that includes real people or places will ensure your ad is relevant to a member's feed
Logos can be tastefully incorporated into the creative via part of the lifestyle image
Large logos added as an overlay will not be accepted
Text overlay and taglines are discouraged. We recommend an image without text. Text overlays may not:
Take up more than ⅓ of the image
Be used to explain what the image is or how it relates to the body copy
Share promo details or a portion of a circular - this information should be included in the header and copy
No blurry images
Images should be real, not heavily photoshopped or made to look fake
Avoid white backgrounds which blend into the background of the Sponsored Post