Advertising creative specs and guidelines

Use Sponsored Posts to engage with your audience at a national scale

Placements

Newsfeed

Display
Video
Spotlight
Carousel
Digest
For Sale & Free

Display

Logo:100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 800 characters (90 characters before truncation)
Offer Text: 50 characters
CTA: 10 characters
Image Size: <1MB JPEG, PNG or GIF
1200px X 628px or 1:91:1
30 sec. loop

Video

Logo: 100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 800 characters (90 characters before truncation)
Offer Text: 50 characters
CTA: 10 characters
File size: 50 MB MOV or MP4
3-120 seconds
Aspect ratio: 16:9
Thumbnail: 1200px X 628px

Spotlight

Logo: 100px X 100px
Image size: <1MB JPEG or PNG
1200px X 1200px or 1:1

Image copy: <30 character limit recommended; keep text legible. The text will be part of the image.

Sponsored by + Logo: Logo will always be preceded by “Sponsored by [+ logo]”

Note: If Nextdoor will not be providing creative assistance, this must be included in the image. Minimum Size for the logo is 100px X100px

Carousel

Logo: 100px X 100px
Advertiser Name: 25 characters
Subject Line: 70 characters
Body Copy: 240 characters (90 characters before truncation); 108 characters iOS
Offer Text: 33 characters
CTA: 10 characters
Image Size: <1MB JPEG or PNG
Product Image:
Ideal Size: 464px X 464px
Min. size: 232px X 232px at 1:1 ratio
Minimum of 1 image and max 5 images (excluding the end card)
Last Card - Logo or Brand Image:
Ideal size: 264px X 264px
Min. size: 132px X 132px

Digest

Advertiser Name: 25 characters
Subject Line: 50 characters
Body Copy: 90 characters
CTA: 10 characters
Image Size: <1MB JPEG or PNG
250px X 250px

For Sale & Free

Logo: 100px X 100px
Advertiser Name: 25 characters
Body Copy: 40 characters

Optional Offer Text (deal or price): 13 characters

Image Size: <1MB JPG or PNG
178px X 178px

Best practices

Copy should be useful, friendly, and local. The most successful advertisers on Nextdoor act like good neighbours themselves.

Headlines should be compelling, conversational, and human. Write as if you're speaking to a member of your own community
Body copy should be useful, timely, and fresh. Expand on your message and prove out the value you provide by being part of the neighbourhood. Help people understand how to best use your product/service. Guide every kind of neighbour, and meet them where they are
Offer text should be engaging and spark action, e.g. with a strong CTA, or with a discount or deal
Buttons should reflect the action you want members to take
CTR increases by 15% when the creative is personalized with location

Image needs to be clear and relevant to the neighbourhood

Choosing a lifestyle image that includes real people or places will ensure your ad is relevant to a member's feed
Logos can be tastefully incorporated into the creative via part of the lifestyle image
Avoid white backgrounds which blend into the background of the Sponsored Posts
CTRs are 10% higher when less than ¼ of the image contains text