Tatyana Mamut, Head of Product at Nextdoor, was invited to join a panel during Adweek, discussing the importance of brand strategies in building connectedness with their customers through community.
Nextdoor, the neighbourhood hub for the community, plays a very important role in this opportunity for brands. “[Nextdoor] makes sure that everyone who comes to our platform is an actual human being at a verified address, so that we know that the people that you’re talking to on the app are actually people who live in your neighbourhood who share your common place,” Mamut said. “Therefore, we built on the power of proximity to drive the local connection.” Sponsored Posts on Nextdoor allow brands to authentically integrate themselves into neighbour conversations. “When [a company] has these personal, intimate connections and [they’re] coming into a space where people are already recommending brands, [they’re] much more likely to get that pickup through organic conversation,” Mamut said.
Read AdWeek's full panel recap Building Brands Through Connectedness and Community Building, and learn how your brand can join neighbourhood conversations with Sponsored Posts today.