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Pet owners spent £985 in 2023 on their pets

Jan 4, 2024 • Written by Nextdoor Enterprise Team

With 83% of Nextdoor neighbours having pets in their home, Nextdoor is home to an active community of pet owners and lovers. Our latest survey explores insights, trends, and spending habits among pet owners in and around the neighbourhood. 

When it comes to pet ownership, dogs are the most popular pet, owned by 33% more than cats. 

Screenshot 2024-01-04 at 11.12.14 AM

Companionship was cited as the top motivation for getting a pet, followed by mental health reasons. 

Screenshot 2024-01-04 at 11.25.17 AM1 in 5 of those without a pet are likely to get one in the next 12 months, while the odds of getting a
pet increase by 4x if a neighbour has recently gotten one *net of other factors. Other variables included in regression: age, income, education, race, region, children in household, and neighbourhood type. 

Screenshot 2024-01-04 at 11.27.06 AMPet owners spent £1.6K in 2023 on their pets, and 52% of pet owners believe they spent more in 2023 than they did in 2022 (62% of Nextdoor users). 
Screenshot 2024-01-04 at 11.28.22 AMFor additional insights on entertainment, visit our Insights Hub and learn more about how Nextdoor helps businesses convert neighbors into customers here:  


Source: Nextdoor Survey, US & UK (12/2023)


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