DIRECTV partnered with Nextdoor where home products and services are top of mind for neighbours. They ran Sponsored Posts in the newsfeed, rotating multiple creatives throughout the campaign. DIRECTV also ran a first-of-its-kind, one-day takeover on Nextdoor, nationally targeting all neighbours with Sponsored Posts. They used a Lucid study to further measure brand lift.
DIRECTV saw strong results from the one-day takeover. Sponsored Posts generated a 0.6% CTR, well above campaign benchmarks. After the takeover, brand sentiment increased to 56% and neighbours that engaged with the takeover ads had a 3x higher engagement with the campaign.
The Lucid study revealed that DIRECTV STREAM ads on Nextdoor drove lift for brand consideration among various demographics. Lift ranged from 2% to 9%.
