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Groundworks and Nextdoor collaborated to test newsfeed display and video Groundworks sponsored posts to reach neighbors with the goal of targeting high-propensity zip codes in homeownership. By employing multiple creatives, they optimized for engagement and results to achieve the desired ROAS.
The joint efforts between Groundworks and Nextdoor produced exceptional growth in lead volume from April to June 2023, generating over 400 qualified leads in just three months. The most successful month was June 2023, which garnered over 150 qualified leads, with ROAS reporting only 2% below the target.
Furthermore, by implementing new targeting levers, such as focusing on homeowners and the 4x4 activity segment (neighbors who visited the app four times for four consecutive weeks), the campaigns maintained a steady lead count.
