Verisure leveraged Nextdoor Sponsored Posts and Email Digest ads targeted to homeowners in the UK. The campaign utilised 4 creative assets for Sponsored Posts that were designed to drive performance and lead generation. The Email Digest ads were designed to maximise brand awareness and optimised across 3 creatives. Nextdoor monitored performance and ensured there were creative refreshes as needed to keep the campaign at optimal performance levels.
“We chose Nextdoor because it enabled us to reach confirmed householders on a national scale, in their local neighbourhood context. It's important that we're advertising in a trusted environment and to relevant consumers who have been verified by their home address. Nextdoor has proven to be a consistently effective lead generation channel for Verisure.”
Verisure’s campaign was successful at driving leads at a low cost. The average CPL came in 33% below the benchmark set by Verisure. Newsfeed Ads had an average CTR of .51%, drove 3,012 leads and CPL of £21. The Email Digest format generated 554 leads and had a CPL of £34.
