Thumbtack drove awareness among recent movers by sponsoring Nextdoor’s Neighborhood Spot for New Movers

Objective

Given that Nextdoor neighbors are 46% more likely* to put their current home / apartment up for sale in the next six months1 and 34% more likely* to complete the sale of their current home / apartment in the next six months1, Thumbtack turned to Nextdoor to take advantage of this high-intent audience by driving awareness and brand-building. Thumbtack and Nextdoor teamed up to welcome new neighbors to the neighborhood with Nextdoor’s quarterly Neighborhood Spot for New Movers. The goal of the Neighborhood Spot for New Movers is to provide recent movers with relevant tips and resources to help with their move. Together, Thumbtack and Nextdoor offered tips to new movers to get settled, along with neighborhood favorites and top-rated local pros to help make moving a little easier.