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Thumbtack drove awareness among recent movers by sponsoring Nextdoor’s Neighbourhood Spot for New Movers


Over-delivered emails by 8.5X


Over-delivered on clicks by 6X


Given that Nextdoor neighbours are 46% more likely* to put their current home / apartment up for sale in the next six months1 and 34% more likely* to complete the sale of their current home / apartment in the next six months1, Thumbtack turned to Nextdoor to connect with this high-intent audience to drive awareness and brand-building. Thumbtack and Nextdoor teamed up to welcome new neighbours to the neighbourhood with Nextdoor’s quarterly Neighbourhood Spot for New Movers. The goal of the Neighbourhood Spot for New Movers is to provide recent movers with relevant tips and resources to help with their move. Together, Thumbtack and Nextdoor shared neighbourhood favourites and top-rated local pros to make moving in and getting settled a little easier.


As the exclusive Spring sponsor of the Neighbourhood Spot for New Movers, Thumbtack drove neighbours to visit a custom site via sponsored posts in the newsfeed and In App Digest, as well as a dedicated ‘welcome’ email. The Neighbourhood Spot for New Movers served as a one-stop-shop for important tips and resources as neighbours settled into their new homes.


Collectively, the Neighbourhood Spot for New Movers performed exceptionally well. Nextdoor beat revised projections for traffic to the custom site, over-delivered on email opens by nearly 8X and over-delivered on clicks by 6X. Over the course of Q4, Nextdoor maintained a high iROAS and ended the quarter with a ROAS that was 11% above goal.

*more likely than the average Internet user
1GWI USA, Q2 2022-Q1 2023

"Through our partnership with Nextdoor, we were able to reach our target customers at an important step in their home-owning journey - the move. Through the multi-channel offering, we were able to clearly convey how Thumbtack can help make moving into and taking care of your home easier for our customers. The campaign was a success, driving a lift in impressions and conversions, and most importantly, allowing us to simplify the experience for homeowners."   

David Steckel Director Of Strategic Partnerships
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