Optimum's #HeyNeighbor campaign saw success at reaching their target markets on Nextdoor and driving awareness of the campaign. The email campaign had an 18%+ open rate, way above industry standard of 12-15% for a promotional email (according to Litmus and ReturnPath). The average CTR of members who opened and clicked to the submission page from the email was 1.5%, driving over 100 local business story submissions. To learn more and read inspiring stories from this campaign visit: www.optimum.com/heyneighbor.
