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Optimum Shed Light on Neighbours and Local Businesses Doing Good


Average open rate of the branded email


Submissions from Nextdoor members


During the past months of the pandemic, when the importance of community has proven more important than ever, Optimum launched a #HeyNeighbor campaign to bring awareness of the incredible stories of people and businesses who are making a positive impact in their neighbourhoods. The goal was to create a stronger connection with their customers by taking a hyper-local approach and sharing stories amongst neighbours.


Optimum's #HeyNeighbor campaign saw success at reaching their target markets on Nextdoor and driving awareness of the campaign. The email campaign had an 18%+ open rate, way above industry standard of 12-15% for a promotional email (according to Litmus and ReturnPath). The average CTR of members who opened and clicked to the submission page from the email was 1.5%, driving over 100 local business story submissions. To learn more and read inspiring stories from this campaign visit:

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