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EmblemHealth partnered with Nextdoor, where neighbours were actively searching for useful and timely information, to reach members in communities across greater New York. The campaign included multiple Sponsored Posts with creative that focused on helpful solutions and tips for the many difficulties being faced as a result of the pandemic and shelter in place orders. Their messaging included tips for staying healthy and active in the home, mental wellness and stress relief as well as advice on how to stay protected when running errands.
“At a time when digital connection has become more important than ever, Nextdoor enabled us to reach New Yorkers in their online communities with COVID-19 resources”
EmblemHealth was successful in providing support to New Yorkers on Nextdoor. The campaign saw strong results from members engaging with the Sponsored Post content with an average CTR of 1.6% and as high as 4% for some of the creative. Additionally, over the first few weeks of the campaign, Nextdoor delivered 23% of total site visits to EmblemHealth’s resource hub, yielding the highest rate of site traffic which was nearly 2x higher than the campaign average.
