Using Sponsored Posts to target homeowners, Schlage and The Basement (Schlage's AOR) was able to get the right eyes on their products. Their creative optimised on the fact that home improvement and security topics are top of mind for Nextdoor members.
"Digital campaigns work best when they simultaneously consider both the platform and the audience. Our approach for Nextdoor was to frame the benefits of Schlage door hardware in a message that felt native to the platform and enthralling to the audience."
Home improvement and security topics are top of mind for Nextdoor members, so Schlage’s creative was hyper-relevant. With Sponsored Posts, Schlage achieved an engagement rate and CTR that well exceeded expectations: 129% and 97% above Nextdoor benchmarks, respectively. And, by noting where members had left thanks or comments on their ads, Schlage was also able to better understand how their campaign was received.
