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Total Wine & More

Total Wine & More Upped their In-store Holiday Sales by Reaching Nextdoor Members




Neighbourhoods reached


Engagement rate


Total Wine & More is America’s Wine Superstore — the country’s largest independent wine seller, with over 190 locations. Through tastings, classes, and events, each store invites its customers to truly experience wine.



The Total Wine team set out to achieve two goals: build awareness of store grand openings, and drive holiday sales in the San Francisco Bay Area.


Total Wine & More used Sponsored Posts to target customers based on location by geo-targeting neighbourhoods near new stores. They leveraged dynamic local ads to substitute the name of the Nextdoor neighbourhood in the post, to further capture attention. Even more, they followed creative best practices with timely seasonal creative to increase consideration.

"People use Nextdoor to stay in tune with their neighbourhood. Total Wine was able to leverage that natural tendency to really get people in the door at their newest stores."

Erica Warren Digital Strategist


By targeting areas where their new stores were opening — 796 neighbourhoods in all — Total Wine was able to successfully drive in-store traffic and sales. Nextdoor helped Total Wine reach over 20% of households in the cities they targeted, with a 0.3% CTR and strong 3% engagement rate.

Learn more about Nextdoor ad formats, targeting, and measurement

Learn about Sponsored Posts
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