Total Wine & More used Sponsored Posts to target customers based on location by geo-targeting neighbourhoods near new stores. They leveraged dynamic local ads to substitute the name of the Nextdoor neighbourhood in the post, to further capture attention. Even more, they followed creative best practices with timely seasonal creative to increase consideration.
"People use Nextdoor to stay in tune with their neighbourhood. Total Wine was able to leverage that natural tendency to really get people in the door at their newest stores."
By targeting areas where their new stores were opening — 796 neighbourhoods in all — Total Wine was able to successfully drive in-store traffic and sales. Nextdoor helped Total Wine reach over 20% of households in the cities they targeted, with a 0.3% CTR and strong 3% engagement rate.
