Bringing neighborhood-level precision to your targeting, creative and measurement.
Nextdoor's Neighborhood Graph gives you a depth of local insight you can't get anywhere else.
110M+
neighbors globally
350K
distinct neighborhoods
~12x
the granularity of ZIP-based targeting (~12 neighborhoods per ZIP on average, where we have coverage)
*Nextdoor Internal Data, 2026
Because neighbors on Nextdoor are verified to a home address, we see three layers of signal - the neighbor, the home, and the neighborhood - and that's what fuels Neighborhood Intelligence.
Most platforms know the person. Nextdoor knows their home, their household and their block.
Where you live influences purchase decisions — where you shop, the services you need, even the insurance you buy. Yet most media plans treat location as a checkbox, flattening real differences between neighborhoods.
Zip code level
Neighborhood level
Community-level targeting
Find neighborhoods where your audience over-indexes by behavior, interest or conversation, and put spend where the signal is already strong.
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Neighborhood as a data layer
Map your first-party data to neighborhoods to identify where you’re winning, losing, or haven’t shown up yet.
Precise message alignment
See what neighbors are saying about your category or brand, and build creative around it.
lift in brand awareness
lift in ad recall
lift in brand favorability
