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Nextdoor helped neighbours support and increase visibility for their favorite local businesses


total nominations


unique businesses nominated


categories of businesses


higher CTR than Nextdoor benchmark


Neighbuorhood Favorites is Nextdoor’s annual award program that allows neighbours to recognise, recommend, and nominate their favorite local spots in and around their neighbourhood. It is the only business awards program based on recommendations from real neighbours that live in the local community. This year's Neighbourhood Favorites was sponsored by American Express as part of their "Let's Go Shop Small®" summer campaign, which encourages consumers to support the small business in their communities.


This initiative targeted locally-minded, enthusiastic neighbours across the country and encouraged them to nominate their favorite local businesses as a Neighbourhood Favorite. Using localised  emails, newsfeed promo spots, and Sponsored Posts, American Express and Nextdoor encouraged neighbour participation for every stage of the program.

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Winning businesses across 25 categories including dining, retail, beauty, and more were included on the Neighbourhood Favorites list in each neighbourhood they were voted a favorite. Businesses received a digital media kit to help them spread the word and were awarded a winner's badge on Nextdoor.

Want to see the winners in your area? Check them out here. The campaign is a Silver Winner of the 2022 Muse Creative Award. The campaign is a Gold Winner of the 2022 MarCom Awards.




Silver Winner of the 2022
Muse Creative Award


Gold Winner of the
2022 MarCom Award

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