Home Chef ran Sponsored Posts in the Nextdoor newsfeed. The Sponsored Posts were targeted both nationally as well as to 3rd party audiences of cooking enthusiasts and recent movers. Various creatives encouraged signs up with promotional CTAs and utilised Nextdoor’s local substitution to change the name of the neighbourhood in the creative to further localise a national message.
Quarter over quarter Home Chef achieved their goals with Nextdoor Sponsored Posts. Through the usage of the pixel, Home Chef has been able to scale their spend on Nextdoor and maintain a CPA under the campaign goals of £200.
