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H&R Block is back at it, bringing neighbours together to improve their communities



50 states



H&R Block wanted to raise awareness of its Make Every Block Better community impact platform, which is dedicated to building connections among neighbours and helping small businesses thrive. By gathering neighbours together, H&R Block is helping to foster an environment that builds strong, effective connections that inspire block-by-block change.


For the second year in a row, H&R Block partnered with Nextdoor to promote Make Every Block Better and to help bring community dreams to life. Using localised messaging coupled with engaging creative, H&R Block + Nextdoor reached neighbours in their feeds. Neighbours were directed to a custom site, built by Seven2, where they could submit community project ideas and share stories. In addition to these efforts, Nextdoor created a custom email for neighbourhood leads which helped drive even more submissions.

Custom project submission site

hrblock-site2 hrblock-site hrblock-email


H&R Block + Nextdoor received more than 1,500 submissions from all 50 states. With the help of neighbours, local businesses and the experiential marketing agency Be the Machine, 10 winning projects helped uplift, improve and strengthen neighbourhoods in 2021. Read more about the winning projects here. The campaign is a Gold Winner of the 2022 Muse Creative Award. The campaign is a Gold Winner of the 2022 MarCom Awards.


“The updates provided by the HRB grant have been nothing short of a miracle. The little green space has become the hub of neighborhood activities and meet ups for cleanups...They have really taken advantage of the updates and electric for both Halloween and now Christmas...From the bottom of our hearts, we thank everyone involved in making this happen!...Words cannot express how much this has helped rejuvenate the area.”

WV Green Space project

I want to sincerely thank you, your team as well as the H&R Block and Nextdoor teams for their generous financial and physical support of the Fort George exceeded our best expectations. Your team was professional, supportive and friendly. We had about 40 volunteers and it was hard to keep them busy because they worked so fast...The food truck was great and everyone really appreciated the coffee, donuts and lunch. Also, really appreciated the cornhole set, it was a nice touch!...we are looking forward to being able to really use this space!”

KY Community Park project

Gold Winner of the 2022
Muse Creative Award


Gold Winner of the
2022 MarCom Award

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