Made Renovation ran Sponsored Posts in the Nextdoor Newsfeed & In-App Digest. The Sponsored Posts were targeted at the DMA level and also utilised Nextdoor’s Home Services & Home Improvement conversion models. Additionally, local substitution was used to customise the brand’s Sponsored Posts by changing the name of the neighbourhood and further localising a national message. A variety of creatives were used to encourage sign ups with promotional CTAs and before/after photos.
Made Renovation’s Sponsored Posts outperformed the Consumer and Professional vertical benchmark by more than double, with an average CTR of 0.88%. The campaign also resulted in a lower cost per qualified lead than other paid channels, including a cost per qualified lead that was 63% below goal.
