Nextdoor connects neighbors with each other and everything nearby. Everyday, we help brands drive measurable outcomes by creating meaningful connections with a uniquely engaged local audience.
We’re constantly looking for ways to provide a platform advertisers can rely on and recently, Nextdoor announced a collaboration with Oracle Advertising, a leader in real-time analytics, which will bring greater transparency and controls to Nextdoor advertisers to help drive value on the neighborhood network. The collaboration helps us ensure high-value, optimal ad experiences on the platform. The integration complements our existing advertiser tools and underscores our commitment to maximizing value for advertisers.
Heidi Andersen, Chief Revenue Officer at Nextdoor said: "We know that advertisers are seeking more definitive ways to help ensure environments uphold the highest standards. Oracle Advertising is a categorical leader and by implementing its Contextual Intelligence solutions alongside our existing advertising suite, we’re able to deliver the tools advertisers of all sizes need to expand their consumer reach, effectively optimize campaigns and confidently measure success on Nextdoor.”
Irina Dzyubinsky, head of product for Oracle Moat said: “To maximize value, advertisers are increasingly demanding in-depth measurement tools and guardrails that extend into user-generated content, to deliver effective and trusted campaigns. Nextdoor connects brands with a uniquely engaged, local audience. By working together, we’re able to give advertisers greater control over where, and around what content, their campaigns run, and to help drive even more successful campaigns.”
Development is expected to begin in 2023.
For more information about advertising on the neighborhood network, visit https://business.nextdoor.com/en-us/enterprise.