Neighbors all across the U.S. are busy planning and preparing for home renovations. According to a recent survey, 56% of Nextdoor neighbors are considering a renovation within the next year.1 More specifically, recent homebuyers are the most likely to consider a renovation, with 60% of Nextdoor neighbors who have been homeowners for 5 years or less considering one.1
Moreover, most neighbors intend on hiring a professional to complete their project, with 58% planning to hire a professional to do all of the work and 27% planning to hire a professional to help.1 Additionally, 61% say they plan to use Nextdoor to find the professionals they need for their renovation, including construction professionals, specialty service providers and design-related pros. Shopping for tools and supplies is more likely to be done in-store, with 34% of neighbors planning to shop mostly in-store and another 27% planning to shop half online and half in-store.1
Compared to other platforms, Neighbors are 49% more likely to plan on undertaking a home renovation project.2 Take advantage of Nextdoor’s unique capabilities by targeting recent movers and tailoring messaging to reach homeowners when they are in a mindset to plan a home renovation.
To learn more about how your business can convert more neighbors into customers, visit us at business.nextdoor.com or contact us to get started.
1Nextdoor Survey (08/2022)
2GWI USA (Q1 2022 - Q2 2022)