Walmart partnered with Nextdoor to launch the “Neighbors Helping Neighbors” program, a support network that made it easier for vulnerable community members to coordinate the pickup and delivery of their items with a neighbor who was already planning a shopping trip to their local Walmart store – completely contact-free. As part of this program, the new Help Map tool allowed neighbors to pin their house location and indicate they were available to help. Walmart and Sam’s Club locations were also pinned on the map and included store hours and other relevant information for shoppers. The Shopping Help for Neighbors groups was a brand-new resource available in every community with a Walmart location. These groups helped make the communication and connection between the helpee and helper possible and actionable. To drive awareness to these resources, Walmart and Nextdoor ran Sponsored Posts in both Newsfeed and Digest, targeting both helpers and helpees. Further efforts were made by moderating the groups to ensure those in need were aware of the available services and connections.