How Thomasville furnished success through local connections on Nextdoor

Solution:

Thomasville utilized Nextdoor’s Sponsored Posts to reach neighbors with tailored content. By engaging in conversations relevant to home improvement and seasonal decor tips, Thomasville was able to highlight their product offerings in a helpful and contextually relevant way. Nextdoor’s unique benefits empowered Thomasville to connect meaningfully with local audiences:

• Trust: Neighbors rely on Nextdoor for credible, helpful information, and Thomasville was able to position itself as a trusted resource for home furnishings.
• Local Perspective: By sharing decor inspiration and home styling tips, Thomasville stayed top-of-mind for neighbors actively thinking about enhancing their homes.
• Proximity: Through neighborhood-specific targeting, Thomasville reached audiences at a local level, scaling their presence in communities likely to appreciate their offerings.

This approach allowed Thomasville to connect with a high-intent audience ready to make home improvement decisions. Using Nextdoor’s advanced targeting and personalization features, Thomasville increased both engagement and ROI by connecting with an authentic audience in a natural and high-trust environment.

Results:

Thomasville’s campaign on Nextdoor successfully connected with local homeowners, reaching over 1.7 million neighbors and achieving 5.4 million impressions with high engagement. With a click-through rate of 0.64%, exceeding Nextdoor's benchmark, and a low $1.31 cost per click, the campaign efficiently drove 34,548 clicks and translated digital interest into in-store visits at just $0.14–$0.17 per store visit. Top-performing ad units included For Sale & Free, Newsfeed, and Spotlight ads, with the Dillard Accent Chair video seeing a strong 7% completion rate. Creative optimization and local relevance were key to the campaign’s success, making Thomasville’s presence resonate deeply within communities while surpassing Nextdoor benchmarks in both engagement and cost efficiency.

Through Nextdoor, Thomasville successfully engaged an authentic, high-intent audience interested in elevating their homes with trusted recommendations. This case illustrates the power of reaching neighbors on a platform that combines verified identity, local relevance, and robust engagement, positioning Thomasville as a trusted name in home furnishings within neighborhoods across the country.