Walmart partnered with Nextdoor to launch the “Neighbors Helping Neighbors” program, a support network that made it easier for vulnerable community members to coordinate the pickup and delivery of their items with a neighbor who was already planning a shopping trip to their local Walmart store – completely contact-free. As part of this program, the new Help Map tool allowed neighbors to pin their house location and indicate they were available to help. Walmart and Sam’s Club locations were also pinned on the map and included store hours and other relevant information for shoppers. The Shopping Help for Neighbors groups was a brand-new resource available in every community with a Walmart location. These groups helped make the communication and connection between the helpee and helper possible and actionable. To drive awareness to these resources, Walmart and Nextdoor ran Sponsored Posts in both Newsfeed and Digest, targeting both helpers and helpees. Further efforts were made by moderating the groups to ensure those in need were aware of the available services and connections.
Quotes from neighbors
“I would be happy to help any of my neighbors if they needed a few things from Walmart, and do not have the means to do so”
“I realize that many of our neighbors are in the high risk age group or compromised immune systems. If anyone needs anything let me know.”
“Hi. I have been self isolating since March 12th as I am over 60 and diabetic. I would love some groceries the next time somebody is going please.”
“This is a wonderful idea, I am elderly and do need help sometimes. Thank you!”
“I would just like to take a moment to thank anyone that is involved with the Grocery Pickup at Walmart. I don’t know if you are thanked or compensated enough for what you do, but I wanted to let you know that what you do means a lot to some people and is very much appreciated!”
