With much to do to run your home service business day-to-day, especially in these unprecedented times, your marketing strategy may take a back seat to your most essential tasks. But, staying in touch with your customers can help you reach your business goals that will keep your lights on.
Nextdoor Business Posts are free ways to communicate with customers who live in proximity to your business. Follow these data-backed tips and leverage insights into what services your neighbors want to hear about right now:
- If the price of your service varies, like many home services often do, offer a free estimate to pique neighbors’ interest.
Even though putting together a quote takes time (and maybe even a visit to the clients’ house), neighbors value a free estimate from home service providers. Posts from home service providers that contained the term “free estimate” ranked higher in importance among neighbors.
- If you're starting a pressure washing business, know that is important to neighbors right now – and including a photo of a past job will showcase the quality of your work.
Some home maintenance is better suited for the warmer months, and pressure washing is one of those tasks. And, it’s important to neighbors right now. Even better still, it can usually be completed without any contact between provider and client, which is critical during this time.
- Do you offer lawn care services? Do you run a landscaping business? Tell neighbors about your offerings, as mowing, edging, and weeding are top-of-mind.
School may be starting, but summer isn’t over yet, and lawns still need to be cared for. You may already have a list of existing clients, but neighbors are still interested in hearing about lawn care providers in their area – which means potential new clients for you!
More ways to apply these tips to your home service business: Even if you’ve had to adjust how you do business – from wearing masks to operating completely contactless – neighbors still need your services for their home. With two free Business Posts each month, stay connected to your neighbors. Make sure they know that you’re willing to provide a free estimate for your services at their home, and share the specific services you offer, especially if they’re seasonal.
Claim your free Business Page to get started on Nextdoor. For resources on how to use Nextdoor to stay connected with your local customers, pertinent news affecting businesses, and more, follow us at @nextdoorbusiness on Facebook.
