With Business Posts, small businesses on Nextdoor can get the word out to their neighbourhood, stay in touch with local customers, and keep them up to date on business ongoings.
The opportunities are endless when it comes to posting to your local newsfeed. If you are a small business owner, you may be wondering both what to share with your community, and how to make your posts interesting and engaging for neighbours.
Here are 5 data-backed best practices to help your posts perform at their best. Well-crafted posts that receive higher engagement behoove more engagement; when neighbours react or reply to your post, your post is bumped up in the newsfeed for even more neighbours to see.
To get started, first claim your free Nextdoor Business Page. Then, navigate to the Posts tab and read on for tips to help you create your best post:
1. Get (at least) 5 recommendations.
Nextdoor Business Pages with 5 or more recommendations have 30% higher engagement (more views, reactions, and replies).
2. Post between the hours of 5-7pm.
Businesses that post between their local hours of 5-7pm, tend to see higher engagement rates than posts made at different times.
3. Plan to post on Thursdays and Fridays.
Posts later in the week tend to see higher engagement rates than those made earlier in the week or on the weekend.
4. Post regularly.
To stay top-of-mind with neighbours, aim to share a new post regularly - at least once every other week.
5. Include a photo with your post.
Posts that include high-quality photos are more visually-appealing and can grab the attention of readers better than those without, encouraging neighbours to stop and spend a moment reading your post. Make sure your photo is clear and relevant to whatever you post. 0
Regardless of what frequency you choose to post to your neighbourhood's newsfeed, make sure to infuse these best practices into your strategy in order to maximise the engagement on your posts and increase the likelihood of more neighbours seeing what you have to say.
Don't have a Nextdoor account yet? Click here to claim your free business page.
Claim your free Business Page to get started on Nextdoor. For resources on how to use Nextdoor to stay connected with your local customers, pertinent news affecting businesses, and more, check out our SMB business blog.