Father’s Day is June 18 and what better time to put your brand front and center. With 64% of Nextdoor neighbors identifying as parents, your brand is primed to reach your target audience this Father’s Day. Using personalized messaging based on neighbors’ location, help neighbors show their gratitude and appreciation for all the father figures in their lives.
Stay top-of-mind while neighbors are planning and shopping for Father’s Day. Below are a few ways you can help neighbors in their local communities celebrate Father’s Day:
Drive offline and online conversions
- Highlight information on the nearest store, such as trending gifts or Father’s Day deals
- Link to a pre-filled cart to easily drive conversions
Include your brand in the planning
- Share gift and treat recommendations based on known location, lifestyle, and behaviors
- Highlight celebration ideas, whether it’s in person or virtual
- Offer an exclusive deal to influence neighbors
Engage with your audience
- Spread Father’s Day kindness across the country, encouraging neighbors to nominate standout Fathers (and Dad-like figures) in the community for the chance to be rewarded by your brand
- Tell a story through Carousel, highlighting all the reasons we love Dad and all the fun ways to celebrate this year
From sharing recommendations for tools, gadgets and other items to tips on planning a backyard BBQ get-together with family and friends, there are countless opportunities to engage your audience through Nextdoor.
Learn more about how Nextdoor helps businesses convert neighbors into customers here: business.nextdoor.com/enterprise
*Source: Nextdoor internal data; GWI Core, Q1-Q4 2022
