OnTheMarket ran Sponsored Posts in the Nextdoor newsfeed utilizing local substitution to personalize their posts and reach neighbors at the local level. With local substitution, neighbors were able to see how much their homes were worth in specific neighborhoods. Nextdoor’s Dynamic Local Ads enable brands to share a national message with dynamic regional or hyperlocal personalization of text or images with location or community information, increasing engagement by 58%. Nextdoor and Semetrical also carried out extensive creative testing with images supplied by OnTheMarket. Lifestyle imagery, branded banners and video assets were tested to ensure that the campaign remained relevant and to prevent ad fatigue for optimum engagement.