As the exclusive Spring sponsor of the Neighborhood Spot for New Movers, Thumbtack drove neighbors to visit a custom site via sponsored posts in the newsfeed and In App Digest, as well as a dedicated ‘welcome’ email. The Neighborhood Spot for New Movers served as a one-stop-shop for important tips and resources as neighbors settled into their new homes.
Collectively, the Neighborhood Spot for New Movers performed exceptionally well. Nextdoor beat revised projections for traffic to the custom site, over-delivered on email opens by nearly 8X and over-delivered on clicks by 6X. Over the course of Q4, Nextdoor maintained a high iROAS and ended the quarter with a ROAS that was 11% above goal.
Through our partnership with Nextdoor, we were able to reach our target customers at an important step in their home-owning journey - the move. Through the multi-channel offering, we were able to clearly convey how Thumbtack can help make moving into and taking care of your home easier for our customers. The campaign was a success, driving a lift in impressions and conversions, and most importantly, allowing us to simplify the experience for homeowners.