A home improvement retailer drove high-impact store visits and engagement with Nextdoor

+20%

above CTR benchmark

+30%

growth in CTR YoY

+78%

growth in clicks YoY

7.3M

store visits

55%

more efficient eCPC YoY

41%

more efficient eCPM YoY

Objective:

A leading home improvement retailer aimed to drive efficient store visits and stronger digital engagement by reaching neighborhood audiences with targeted awareness and consideration campaigns.

Nextdoor’s platform is built on authentic neighborhood connections, allowing brands to reach consumers where they are most likely to be making decisions about their homes and lifestyles. For home improvement retailers, this means direct engagement with residents looking for trusted recommendations, local offers, repair tips, and product inspiration—at moments when their intent to take action is high.

By leveraging Nextdoor’s authentic neighborhood environment, advanced segmentation capabilities, and data-driven personalization, home improvement retailers are positioned to maximize campaign efficiency, deepen consumer engagement, and generate measurable foot traffic—making Nextdoor an unmatched fit for the category.

Solution:

The retailer migrated all campaigns to Nextdoor Ads Manager’s (NAM) unified ad platform, adopting a CPC bidding strategy to improve efficiency and allow for dynamic creative optimization. The campaign utilized advanced attribution tools, audience segmentation, and a diversified mix of ad formats—including Spotlight, Video, Display, and Carousel—tailored to campaign goals. Foursquare was used to track foot traffic and incremental visits, while deeper audience insights informed segment targeting and messaging.

Results

The home improvement retailer’s Nextdoor campaigns delivered significant growth in both engagement and conversion metrics. The campaigns drove 7.3 million store visits and CTRs that exceeded retail benchmarks by more than 20%.

Migration to Nextdoor’s NAM platform enabled real-time optimization, resulting in lower CPMs and cost-per-click efficiencies, with a 40% decrease in CPMs versus the previous period. Creative performance was strongest for location-specific, vibrant ads—particularly those leveraging Spotlight and Carousel formats, which resonated with local audiences and showcased products in relatable, engaging ways.

Female audiences accounted for 67% of overall delivery, with the highest site engagement observed among rural neighborhoods, mobile users, and households earning $100K–$200K+. Audience insights highlighted especially strong results among recent movers and neighbors aged 65+, as well as distinct behavioral lift among exposed consumers, especially women aged 35–54.

Both quarterly foot traffic studies demonstrated incremental visitation rates that surpassed Foursquare benchmarks, confirming Nextdoor’s effectiveness in driving behavioral lift at efficient costs. These outcomes suggest ongoing opportunities to scale spend, personalize creative, and test new ad formats and audience segments for continued impact going forward.