The company utilized Nextdoor Ads Manager’s self-serve platform to run Sponsored Posts directly in the newsfeed, targeting neighbors aged 55+. By focusing on this specific demographic, the brand ensured their message reached potential customers with a strong likelihood of interest in hearing care services. Additionally, they activated Nextdoor Ads Manager’s click optimization feature, designed to boost conversions and maximize ad efficiency.
Nextdoor’s self-serve Ads Manager and click optimization capabilities empowered this hearing care company to effectively reach and convert new leads, ultimately driving an 8x business expansion. This case study highlights Nextdoor’s ability to connect brands with their ideal customers locally, fostering trust and delivering exceptional, cost-efficient results for growing businesses.
The targeted campaign delivered outstanding results, achieving a click-through rate (CTR) nearly 3x above Nextdoor’s benchmark. The increased engagement contributed to an 8x growth in business quarter-over-quarter, far exceeding the company’s initial expectations. The campaign was also highly cost-effective, ending 16% more efficient than the company’s cost-per-acquisition (CPA) goal.
