Casper drove Labor Day sales by targeting high-intent neighbors on Nextdoor

+4%

lift in Brand Awareness

Objective:

Casper aimed to engage high-intent, local audiences on Nextdoor to boost brand awareness and drive in-store and online sales through a targeted campaign. By utilizing Nextdoor's unique reach, Casper sought to effectively promote its range of sleep products, focusing particularly on building traction around Labor Day—a high-traffic retail period.

Solution

Casper executed a three-pronged approach for its campaign:

1. National Broad Targeting:

Leveraged broad targeting across the nation through Nextdoor's standard Newsfeed ad units. This line item targeted Casper's audience at scale, aiming to maximize reach and awareness for the brand nationwide.

2. Regional Retail Targeting:

Employed Newsfeed ad units within a 5-15 mile radius of each store location, effectively reaching local neighborhoods. Each targeted radius aligned with Casper’s retail locations across regions, allowing the brand to drive foot traffic to stores while connecting with local customers.

3. Creative Mix:

Three main creatives were utilized, including two 6-second video formats and one product grid image. Each format was designed to engage audiences quickly and effectively during the Labor Day holiday.

Results:

The campaign successfully engaged a large audience, reaching 2.5 million unique neighbors and delivering over 9.5 million impressions with balanced frequency. Casper’s investment drove strong engagement and meaningful traffic, with regional ads showing steady performance and the Northeast standing out as a top sales driver. Video ads, especially short-form formats like the 6-second “Hero” and “Grid,” emerged as top performers, highlighting video as a powerful creative strategy for future campaigns on Nextdoor. These results demonstrate Nextdoor’s ability to drive broad reach and impactful engagement for brands like Casper.

Casper drove Labor Day sales by targeting high-intent neighbors on Nextdoor

+4%

Objective:

Solution

Results:

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