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By Using Nextdoor Insights, Keller Williams Sees 4x Boost in Engagement

Earlier this year, we partnered with Keller Williams (KW), the world’s largest real estate franchise, to empower agents to be the local expert of Nextdoor neighborhoods, staying abreast of local neighborhood happenings and trends.

“Nextdoor has created and continues to collect a trove of hyperlocal insights sourced from people that live in over 180,000 neighborhoods,” said Neil Dholakia, chief product officer, Keller Williams. “Through our exclusive partnership, we are combining these insights with our robust real estate data set, the industry’s largest, to empower agents to strengthen their local market expertise.”

Keller Williams agents receive a free business page and can feature their listings on Nextdoor. Keller Williams agents are also encouraged to sponsor a neighborhood ZIP code, through Nextdoor’s Neighborhood Sponsorship program. This partnership gives Nextdoor members easier access to local real estate experts and millions of listings, and provides a seamless way for agents to join real estate conversations in the neighborhood where they can provide true value.

“This partnership not only puts Nextdoor’s unique hyper-local insights at the fingertips of Keller Williams agents but also provides a natural way for agents to provide true value for neighbors by engaging in real-time neighborhood chatter on real estate through our neighborhood sponsorship program,” said Lauren Nemeth, chief revenue officer, Nextdoor.

Nextdoor has been a proven key value driver of recent engagement with KW’s Kelle Market Snaps artificial intelligence skill. Keller Williams has found that a client is four times more likely to stay on a Kelle Market Snap web page link when an agent sends market information that leverages Nextdoor-driven neighborhood boundary insights versus a zip or postal code-based Market Snap.