Driving Awareness and Engagement: Seventh Generation's Success on Nextdoor

Objective:

Seventh Generation partnered with Nextdoor to expand its reach and connect with a highly engaged, local audience in neighborhoods across the US. By leveraging Nextdoor's unique neighborhood-based targeting, the initiative aimed to create measurable upper funnel impact, including increased brand awareness and stronger attribute perception.

Solution:

Nextdoor targeted strategically selected audiences across the US. The campaign featured high-performing creative assets, including the Stain Fighter Detergent, optimized to drive engagement. Brand lift was measured through a Lucid study, focusing on key performance indicators (KPIs) such as brand awareness, attribute perception, and demographic engagement.

Results:

The campaign demonstrated Nextdoor’s ability to deliver measurable upper funnel results and position Seventh Generation for future marketing success.

Brand Lift: Achieved a statistically significant +2.9% lift in brand awareness and positive deltas across 9/10 KPIs, with strong lifts in 4 out of 5 brand attributes.
Audience Insights: Significant impact was observed among male and younger demographics, with optimal frequency for driving upper funnel results identified.
Creative Success: The Stain Fighter Detergent ad achieved the highest CTR, showcasing the value of tailored, localized creative.

Recommendations include optimizing targeting levers, exploring additional creative formats, and leveraging high-impact ad placements to continue building brand awareness and penetration.

Seventh Generation drove awareness and engagement on Nextdoor

Objective:

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