The campaign was an enormous success, with Sponsored Posts consistently exceeding Nextdoor’s CTR benchmarks. Sponsored Posts driving to Verizon resulted in a CTR 12% above Nextdoor’s benchmark, while Sponsored Posts driving to the microsite performed 17% above benchmark and Event Sponsored Posts performed 33% above benchmark. Moreover, The Big Neighborhood MeetUp custom site exceeded page visit benchmarks for microsite executions by nearly 3x.
Dedicated emails - sent to neighbors, SMBs (small and medium businesses) and public agencies - drove the most spikes in traffic to the microsite, with a total reach of more than 20 million. Across Instagram, Facebook and YouTube, posts for #TheBigNeighborhoodMeetUp received more than 180K views.
Additionally, we activated a coordinated press strategy on both a regional and national level, with local media coverage and interviews that reached an audience of 400M+.