Zoopla was able to speak to all different kinds of homeowners with static and video Sponsored Posts on Nextdoor. To maximize targeting efficiencies, homeowners were categorized into segments based on how long they’ve lived in their house. Zoopla utilized Nextdoor’s local substitution capabilities to update the neighborhood name to further personalize their messaging and drive customers to visit the site to get their home value estimates. This also served as a way to encourage people to register to get more updates on their market.
Zoopla was successful at reaching new customers on Nextdoor and raising awareness for their product. The campaign averaged CTR’s 2x above campaign benchmarks and VTR 2x+ benchmarks.
