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Nov 16, 2023 | 3 min read

Introducing Assistant for Advertisers - Nextdoor’s generative AI companion for ad creation

Today, we are thrilled to introduce a new feature we’ve developed to help advertisers reach their customers on Nextdoor: Nextdoor’s AI Assistant. Assistant is a tool for advertisers to more easily create engaging ads to market to and connect with the 80+ million people that visit Nextdoor.

By leveraging OpenAI's ChatGPT, this generative artificial intelligence (AI) tool is designed to empower advertisers to create persuasive copy for their ads on Nextdoor Ads Manager.

 


Why we made
Assistant 

Media creation requires both time and creativity. It can often be a barrier to launching a campaign on time. We believe that generative AI can give a helping hand to advertisers as they set up their campaigns on Nextdoor. 

With the ad copy Assistant, a user can simply write a short prompt about the nature of their business, product, offer, or promotion, and the Assistant will generate ad copy for every component of the ad. 

How Assistant helps advertisers

Building a self-serve platform that is easy and intuitive to use is something we are dedicated to doing. Nextdoor’s Assistant helps you craft compelling ad copy in a flash, saving you time and effort in getting campaigns out the door. 

Here are some of the benefits you can expect from the ad copy Assistant:

  • Fully develop tailored copy for your ad: Give Assistant minimal details or offer more specific guidance, such as tone of voice and target audience. Regardless of the prompt's depth, it will generate a persuasive copy recommendation tailored to your needs.
  • Revise and edit as much as you’d like: If you don’t like the first recommendation, tweak the prompt with more specificity, or, simply ask Assistant for a rewrite! Refine the output until you’ve landed on a message that will resonate best with your audience.
  • Add creative sparkle: Assistant can position and phrase your ad copy the way you want, from flowery to minimalistic, adding a creative touch that aligns with your brand voice.

Where to access Assistant

All U.S. advertisers have access to Assistant on Nextdoor Ads Manager, our new ads platform. 

To get started, simply create a new campaign. During the Ad Setup step, you will see the Assistant feature highlighted and ready to support you.

Final thoughts

Here at Nextdoor, we’re excited to empower self-serve businesses of all sizes to unlock the potential of AI in the pursuit of growing their businesses. From the quaint coffee shop on the corner to the digital agency helping to shape your online presence - we believe Assistant will be a valuable and effective tool in maximizing your reach on our platform.

By further developing and integrating Assistant into our business offerings, we're forging a powerful connection between cutting-edge technology, creativity, and strategic marketing on Nextdoor. We believe this synergy will significantly enhance the way advertisers craft and execute their advertising strategies, leading to more impactful outcomes.

Ready to elevate and grow your business? Start today with Nextdoor Ads Manager, and build real relationships with high-value, high-intent audiences on Nextdoor. 

Get started on Nextdoor Ads Manager

Note: Nextdoor is committed to aligning the use of generative AI technology with our values and mission. For more details regarding the principles in which the company strives to abide as it deploys generative AI, visit https://ai.nextdoor.com/generative-ai-principles/  ​

For more on Assistant, see our Help Center.

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