May 3, 2023 | 2 min read

Help Nextdoor Neighbors Celebrate the Start of Summer

For many neighbors, Memorial Day marks the unofficial start of summer. Put your brand front and center when neighbors are in an active buying and planning mindset prepping for summer plans. Appeal to neighbors of all interests, including:

  • 64% of Nextdoor neighbors are interested in food & drink
  • 63% of Nextdoor neighbors are interested in cooking
  • 51% of Nextdoor neighbors are interested in DIY/home improvement
  • 49% of Nextdoor neighbors are interested in live events (i.e. music festivals)

Conversations around BBQ & grilling start early in the year. Neighbors talk about a range of topics, including:

  •      Fireworks
  •      BBQs
  •      Parades
  •      Pool parties
  •      Family celebrations

Need some inspiration to get started? Below are a few suggestions to help neighbors make the most of their summer. 

  • Create a Summer Guide to make planning easy for neighbors 
  • Create and share a checklist to help neighbors celebrate safely at home or away from home
  • Pre-fill a shopping cart at a local grocery store with relevant items to make online ordering or delivery easier
  • Customize hyper-relevant messaging to discuss topics such as BBQ, grilling and fireworks safety
  • Use localization to ensure neighbors know what and who is in there area when they plan that shopping excursion
  • Run a “Most Patriotic” contest so neighbors can show their appreciation and American pride in their neighborhood

From sharing summer vacation recommendations to tips on planning a backyard BBQ, there are countless opportunities to engage your audience through Nextdoor. 

Don’t forget, this year, Memorial Day happens on Monday, May 30th. Contact us to get started


Source: GWI Core, US, Q1-Q4 2022 / Nextdoor Internal Data 2022


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Author image Nextdoor Enterprise Team The Nextdoor Enterprise Team is dedicated to telling success stories of Enterprise brands and agencies, providing product education, and sharing the latest marketing insights to help you authentically join neighborhood conversations and make trusted connections with your audience.