Nextdoor neighbors are on the move

For Nextdoor neighbors, Summer is the most popular season for moving. According to internal data, the number of moves (and conversations around moving) starts to ramp up in May and peaks in July¹. While neighbors all across the country have been on the move, the Midwest is home to the largest number of neighbors looking for new places to live. In particular, Minneapolis is one of the cities with the largest change in total moves with a 39% quarter over quarter change and Omaha is one of the cities with the largest change in total moves with a 31% quarter over quarter change.² The cities with the largest change in total moves, quarter over quarter, include²:

1. Minneapolis
2. Omaha
3. Chicago
4. Buffalo
5. Spokane

Despite the increase in moves, though, most neighbors didn’t stray far from home. 65% of moves between April and June 2022 didn’t involve neighbors changing their designated market area (DMA)³. Still, when compared to this time last year, the proportion of same-DMA moves is 4% lower, signaling that people may be growing more interested in long-distance moves. Additionally, the majority of moves were to suburban communities, though urban dwellers were split on the type of neighborhood they moved to, with 49% moving to another urban area and 49% moving to the suburbs³. Moreover, a higher proportion (+6%) of urbanites are moving to suburban communities compared to this time last year³. More space = more home projects and purchases! 

As a brand trying to authentically reach your target audience, Nextdoor can help you turn neighbors into customers. Reach neighbors who may be on the move by leveraging real neighbor data. 817K neighbors have either moved homes or mentioned/searched for moving related topics during Q2 2022. Furthermore, Nextdoor neighbors are 49% more likely than users on other social platforms to plan on putting their home up for sale in the next 6 months^4.

¹Source: Nextdoor Internal Data (07/2021 - 06/2022
²Source: Nextdoor Internal Data (Q2 2022 vs Q1 2022)
³Source: Nextdoor Internal Data (Q2 2022)
⁴Source: GWI USA (Q1 2022); Nextdoor Internal Data (Q2 2022)