When it comes to Valentine’s Day, there’s no one way to celebrate. Whether neighbors are looking for love, wanting to get a gift for someone special or planning to celebrate with friends, Nextdoor is the perfect place to reach consumers across multiple life stages and in all types of relationships.
- 71% of Nextdoor neighbors are in a relationship or married1
- 29% of Nextdoor neighbors are single, divorced or widowed1
Reach neighbors based on major life transitions with timely messaging and Valentine’s Day date ideas related to big life moments and milestones, such as a relaxing date night for new parents or by sharing the best spots in town for recent movers. Use Dynamic Local Ads to share information about your neighborhood restaurant location, including address, hours, and special Valentine’s Day menu items or deals. In fact, in the past year, Nextdoor neighbors named these activities as their ideal way to celebrate Valentine’s Day.
As neighbors plan their Valentine’s Day celebrations and purchases, encourage them to think of each other, while keeping your brand top-of-mind:
Take the worry out of gift shopping: Offer gift ideas for key audiences through tailored gift guides. Link Sponsored Posts directly to a pre-filled cart with suggested items to make purchasing easy.
Offer special incentives: Provide a special Valentine’s Day discount for neighbors to use and share with other neighbors.
Help plan the ultimate Valentine’s Day: Share ideas and inspiration on how to celebrate, whether it’s with a significant other, friends or neighbors.
Send some love: Drive discovery of a custom site that encourages neighbors to share who they would like to send some love to with the help of your brand — such as a neighbor, family member, or friend.
Learn more about how Nextdoor helps businesses convert neighbors into customers here: business.nextdoor.com/enterprise
Sources:
1GWI Core US 2022
2GWI December 2021 Zeitgeist
